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Index/Marketing/How I Grew This: Real Stories of Digital Growth
How I Grew This: Real Stories of Digital Growth artwork

Building AI That Won’t Get Eaten by the Models with Cooper Simson

How I Grew This: Real Stories of Digital Growth · 2025-12-18 · 36 min

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Topics in this episode

higtmobile growth and marketingmartell venturesscaling ai startupsai marketplace

Episode notes

In this episode, Amanda and Adam welcome Cooper Simson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS companies for small and medium-sized businesses. Drawing from his experience launching an AI grant-writing startup and now scaling portfolio companies, Cooper breaks down the strategic frameworks, defensibility principles, and go-to-market tactics that separate winners from casualties in the AI boom.

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