How I Grew This: Real Stories of Digital Growth · 2026-07-09 · 23 min
What if the key to mobile campaign success wasn't just about driving installs? In this episode, host Amanda sits down with Erica Johnson, Director of Global Platforms at Publicis Collective, to explore why thinking beyond the install matters, how to build seamless cross-device experiences, and the critical role measurement plays in modern mobile advertising, alongside AI's growing influence. Whether you're navigating measurement challenges, managing complex global migrations, or preparing for 2026's mobile landscape, this conversation is packed with actionable strategies from the Publicis Mobile Summit. Tune in to uncover how a holistic approach to mobile campaigns drives real, measurable growth.
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