Honest Marketing · 2024-09-03 · 40 min
Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking? Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing. He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms. Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation.
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