Honest Marketing · 2024-08-20 · 38 min
Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness. We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns. Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey. Specifically, this episode highlights the following themes: Impact and application of AI in the creative industry The role of brand awareness in a company's success Maintaining a responsible client acquisition growth rate Link from this episode: Get to know more about Owen Garitty:
Taylor Wilson: The Secret to Scaling a Creative Design Agency60 / 100Alex Levin: Revolutionizing Contact Centers with AI TechnologyHikari Senju: Using AI to Optimize Digital Marketing CampaignsRyan Estes: B2B Selling through Podcasts and Cold EmailTravis Bliffen: SEO Strategies for Business Growth