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Index/Sales/Hey {First Name}, An Insider's Guide to Outbound Sales
Hey {First Name}, An Insider's Guide to Outbound Sales artwork

#179: (Re-Air) The Case Against Writing Short Cold Emails

Hey {First Name}, An Insider's Guide to Outbound Sales · 2023-03-29 · 8 min

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Episode notes

People will tell you that you should only write short emails because prospects have short attention spans and don’t read long copy. As blanket advice this is false. This episode explains why and what to focus on instead so you can get more replies and book more meetings. Join the community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: ⁠morgandwilliams.com/community⁠ If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to ⁠morgandwilliams.com/newsletter⁠ and put in your best email.

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  • #181: How to Break Into Enterprise Accounts Using ABM Style Outreach (Barry Moroney)
  • #180: (Re-Air) Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)
  • #178: Booking Meetings with Technical Prospects in Complex Industries (Karolis Žemaitis)
  • #177: (Re-Air) How to Personalize Cold Emails at Scale
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