Helping Organisations Thrive with Julian Roberts · 2025-11-24 · 33 min
In this engaging conversation, global PR expert and executive coach Marjie Hadad reveals why every leader needs to adopt a "PR mindset" - and it's not what you think. Moving beyond the stereotypes of spin and press releases, Marjie reframes PR as strategic communication that helps us achieve our goals and solve problems in every area of life. Through vivid real-world examples - from handling an unresponsive waitress to inspiring frustrated team members - she demonstrates how intentional communication, clear goal-setting, and empathetic delivery can transform outcomes in both professional and personal contexts. Marjie shares her practical framework for effective communication: reverse engineer from your desired outcome, understand your audience's mindset, and deliver your message with the right words, tone, and timing.
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