GTM Crossroads Podcast · 2025-04-25 · 17 min
In this episode, the hosts unpack key takeaways from MicroConf, debating why human relationships remain irreplaceable in go-to-market, even as AI tools proliferate. They share candid stories of pricing experiments (from bootstrapped constraints to consumption models), the pitfalls of ‘feature-first’ thinking, and why webinars unexpectedly work. With insights on fake revenue trends, Tiny Seed’s funding philosophy, and the tension between PLG and partner-led motions, this conversation is a masterclass in balancing automation with authenticity. Chapters: MicroConf Event Recap - 00:17 Human Connection in GTM - 01:33 Pricing and Packaging Strategies - 05:22 PLG vs. Partner-Led Motion - 10:14 Technical Risk vs. GTM - 15:22 Closing Remarks & Southbound - 16:38 Mentions: Rob Walling Liana Patch Liz Christo Tiny Seed MicroConf Southbound Clay Smartlead GTM Crossroads Podcast: Brendan Tolleson - RevPartners Zach Vidibor - Octave Harris Kenny - OutboundSync Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
From Hiring Scrappy Teams to Rethinking AI Pricing | GTM Crossroads #1154 / 100Navigating CRM Choices: HubSpot vs Salesforce | GTM Crossroads #10Navigating the Pricing Landscape in SaaS | GTM Crossroads #09The Power of Omni-Channel Outbound and Product Data | GTM Crossroads #07What the LinkedIn Crackdown Means for GTM Strategy | GTM Crossroads #06