growth minded SUPERHEROES · 2025-12-16 · 49 min
Ever felt like the one-person experimentation team , stuck in meetings all day, doing everything yourself, and barely having time to build culture? Melanie Kyrklund (Specsavers) calls that situation “a form of oppression” and then shares exactly how she broke out of it. In this episode, Melanie reveals how Specsavers shifted to a Center of Excellence model and doubled experiments from ~100 to ~200 without adding budget , not by chasing speed, but by changing ways of working and building reliable structure. You’ll hear: How to scale experimentation without sacrificing quality (idea quality + process quality OKRs) The surprisingly practical change framework she used: motivation vs. ability (and the six sources of influence ) Why crystal-clear governance and “how we work together” rules can turn friction into trust If you’re trying to move from doing experiments to leading experimentation , this one is your blueprint.
2025 Finale: “Everyone’s Insane”, AI, Burnout & What Actually Matters Going Forward50 / 100
Why Experimentation Beats “Management by Hope” - Lessons from mobile.de’s Martin Schröter
Digging for Gold: How To Create Huge Aha Moments - with Karl Gilis
Reduce The Cost of Being Wrong: Black Swan Tests & the Future of Experimentation - with Ryan Lucht
Experimentation Strategy: Data Looks Back, Experiments Look Forward - with Kevin Anderson