growth minded SUPERHEROES · 2025-11-18 · 52 min
What happens when one of the most trusted voices in experimentation sits down for a deeply honest conversation about growth, culture, learning, and unlearning? Today, Julia and André talk with Kevin Anderson , curator of Experimental Mind , creator of Experimentation Jobs , and longtime experimentation leader at ING and Vista. This is not just a conversation about A/B tests, it’s a conversation about how people, teams, and organizations learn and why experimentation is really a mindset we’re all born with. Highlights: Why “data looks back but experiments look forward” and how experimenting generates new data instead of analyzing the past. The hidden cultural blockers that stop companies from becoming experimentation-driven and how to work with (not against) them. What kids teach us about experimentation: why we lose our natural experimental mindset as adults, and how to get it back. How experimentation reduces debates & politics by transforming opinions into testable hypotheses. The power of listening tours when entering a new company culture and how to “unlearn” your previous playbook.
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