Why CMOs Have the Shortest C-Suite Tenure - and How to Change That

Episode notes

#14 - CMOs have the shortest tenure of any C-suite role. Mandy Hornaday believes she knows exactly why - and what to do about it. This is a special rerun of Mandy’s appearance on the Tech Success Stories podcast, where she shared the journey that shaped her entire approach to B2B marketing leadership: scaling a professional services company from $50M to $750M, burning out, joining a $1M ARR startup, and discovering that the problem wasn’t marketing itself - it was how marketing was being done. If you’ve ever felt like marketing is being reduced to a lead generation function, struggled to get true executive alignment, or wondered how to think more like a business leader and less like a marketing operator - this episode is a candid, experience-first conversation on all of it.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How CMOs Can Budget With Conviction in 2026 | Growth, AI, and CFO AlignmentDemand Revenue · on B2B marketing leadership
• #162 - How to think about marketing strategy with Colin LewisFinite By Clarity · on B2B marketing leadership

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