Thought Leadership-Driven Growth: Rethinking Sales and Marketing for the Next Generation with Kelli Schutrop

Episode notes

#18: In today's B2B world, the traditional divide between sales and marketing is holding companies back—and "growth at all costs" tactics are losing their edge. In this episode of Growth Activated, I’m joined by Kelli Schutrop, a sales and marketing leader who’s built her own playbook for modern B2B growth—rooted in strategic alignment, thought leadership, and expert visibility. We’ll dive into: Why sales and marketing alignment alone isn’t enough for today’s B2B marketing leaders How leading companies use thought leadership to build brand AND pipeline Practical ways to map your buyer journey—and align your content, sales strategies, and messaging at every stage Why modern marketing leaders need to drive unified go-to-market motions that are customer-centered, revenue-aligned, and built to last Whether you're building your first integrated sales + marketing strategy or leveling up a mature GTM engine, this conversation is packed with insights to help you rethink your growth strategy for the next generation. Hit play and get ready to activate a smarter, stronger B2B growth strategy! Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going!