The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers

Episode notes

#36 - Most CMOs are asking how AI can make their teams more efficient. The CMOs who are thriving — and in some cases getting elevated to Chief Business Officer or CRO — are asking a much bigger question: how is AI changing our customers, our markets, and our competitive landscape? Carol Meyers joins Mandy Hornaday for a conversation that reframes how marketing leaders should be thinking about AI. Carol is a former CMO and VP of Sales who has taken four companies public, and she now serves as an operating partner and advisor at Glasswing Ventures, working with boards, CEOs, and CMOs on go-to-market strategy and navigating major market shifts. This episode goes beyond AI as a productivity tool and gets into what CMOs should be owning at the executive level — and why the window to lead this conversation is right now.