How to Win the Sales-Marketing Alignment Game with Sloane Barbour

Episode notes

#10 - Your CRO doesn’t think about MQLs the way you do. Here’s what they’re actually measuring - and what it means for how marketing needs to show up. Sales and marketing alignment breaks down in the same place almost every time: the MQL definition. In this episode, Mandy sits down with Sloane Barbour - a career sales leader who went from VP of Sales to CRO to CEO and co-founder of Engine, an AI-driven recruiting company - for a candid conversation about what the C-suite really prioritizes when it comes to growth, and where marketing tends to miss the mark. This is part of the Growth Activated C-Suite Series, where we go beyond marketing strategy and into the executive mindset. If you want a real seat at the revenue table, you need to understand how your CRO thinks - and Sloane brings it straight. Topics covered in this episode: The atomic unit of CRO success: why customer meetings are the metric that matters most MQL quality vs.

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