CTO Secrets for B2B CMOs: Product Marketing, Data Strategy, and Faster GTM with Milenko Beslic

Episode notes

#11: What does a CTO really care about—and how can B2B marketing leaders build the kind of executive alignment that earns a lasting seat at the table? In this episode of Growth Activated , we continue our C-Suite Series with Milenko Beslic—a multi-time CTO, founder, and startup builder with 20+ years of experience leading product and engineering teams across high-growth companies. I’ve had the opportunity to work alongside Milenko at two different startups, and his business-first approach to technology is something every B2B marketing leader should understand. We dive into what CTOs really value, how they think about growth, and where B2B marketing leaders often miss opportunities for deeper collaboration. From product marketing and AI to shared data strategy, this episode is all about helping CMOs and aspiring CMOs build stronger, more strategic partnerships with their technical counterparts.