Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman

Episode notes

#30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman - a seasoned Growth & Demand Gen leader - for our very first live coaching session on the show. We tackle four questions many B2B marketing leader are wrestling with right now - and break down practical, real-world strategies you can take straight back to your team. Inside, we cover: Evolving roles in the AI era - are generalists making a comeback, or do specialists still win? Digital marketing in a noisy world - how to break through oversaturation and build real trust and connection. Brand vs. demand - why brand gets deprioritized, and how CMOs can prove the multiplier effect to execs and CFOs. Go-to-market essentials - the baseline foundations every team needs: ICP, target account list, messaging, offers, and a clear path to sales meetings. If you’ve ever felt like your channels are noisy, your brand work keeps slipping to the bottom of the list, and you’re still under pressure to deliver pipeline, this candid conversation will hit home. Tune in to hear what’s working, what’s changing, and how today’s best marketing leaders are evolving their playbooks to drive growth.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
• AI Was A Waste of Time, Until It Wasn't with Megan BoshuyzenMaking Sense of Martech · on Demand generation91 / 100
• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
• Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
• How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on CMO84 / 100
• Best of LinkedIn: Social Selling CW 23/ 24Best of LinkedIn: Strategic B2B Marketing · on B2B marketing82 / 100

• Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling63 / 100
• The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams70 / 100
• Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger79 / 100
• YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs83 / 100
• Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz84 / 100