7 Mistakes Marketing Leaders Make When Proving ROI to the C-Suite (and How to Avoid Them)

Episode notes

#28 - Few conversations are more high-stakes for a B2B marketing leader than proving ROI to the C-Suite. Nail it, and you win trust, credibility, and budget. Miss the mark, and you risk being seen as a cost center instead of a growth driver. In this episode of Growth Activated , host Mandy Walker shares seven mistakes marketing leaders make when proving marketing ROI to executives — and exactly how to avoid them. Drawing on her experience leading teams from $1M to $750M in revenue, Mandy reveals the pitfalls that derail even seasoned CMOs and VPs, and how to reframe your ROI conversations to strengthen executive alignment and support.