2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not

Episode notes

#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow? In this solo episode of Growth Activated , host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath the surface of the B2B marketing world. We’ll cover: The highest-paying B2B marketing roles in 2025—and which ones are stalling or shrinking How AI is reshaping team structures, job responsibilities, and entry-level career paths Why executive and strategic roles are seeing the biggest gains in salary and demand Which roles are being commoditized—and how to pivot before your career flatlines Four actionable strategies to grow your salary, specialize your skillset, and future-proof your marketing career If you’re a B2B marketing leader wondering how your comp stacks up, whether your role is future-proof, or where the biggest career opportunities are next—this episode delivers the clarity and confidence you’ve been craving. Tune in now to discover what’s rising, what’s fading, and how to stay competitive in the shifting marketing landscape.