2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not

Episode notes

#21: What does the 2025 marketing job market really look like - and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow? In this solo episode of Growth Activated , host Mandy Walker breaks down two must-read reports - the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report - to uncover what’s happening beneath the surface of the B2B marketing world. We’ll cover: The highest-paying B2B marketing roles in 2025 - and which ones are stalling or shrinking How AI is reshaping team structures, job responsibilities, and entry-level career paths Why executive and strategic roles are seeing the biggest gains in salary and demand Which roles are being commoditized - and how to pivot before your career flatlines Four actionable strategies to grow your salary, specialize your skillset, and future-proof your marketing career If you’re a B2B marketing leader wondering how your comp stacks up, whether your role is future-proof, or where the biggest career opportunities are next - this episode delivers the clarity and confidence you’ve been craving.

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