Growing Ecommerce · 2026-06-09 · 30 min
The EU is finally using its teeth on Chinese e-commerce - and the auction landscape is already shifting. Mike and Chris break down what falling CPCs in Europe mean for your accounts, why the July 1st customs change could matter more than any fine, and the playbook for grabbing market share before the window closes. Then: a major Google Marketing Live feature almost nobody is talking about. Google's new AI Performance Insights and the "Share of Voice" metric in Merchant Center finally show your product visibility inside AI Overviews, AI Mode, and Gemini - across both organic and paid. We cover what it does, where it lives, and the one big gap Google still leaves wide open.
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