Google Just Added Text Ads to Shopping Campaigns - Is AI Max for Shopping a Win or a Trap?

Episode notes

Google just dropped a PMax special - and there's a lot to unpack. In this episode of Growing Ecommerce, Mike Ryan and Chris break down three major updates reshaping how ecommerce advertisers run Performance Max and Shopping campaigns in 2025: 1. Network exclusions for PMax: You can now opt out of Search Partner Network AND Google Display Network directly inside PMax. Years in the making, and a massive lever for both performance and brand safety. We walk through why it matters, when to use it, and how to check your own data first. 2. Shopping Performance View: A new level of product-level reporting coming to PMax and Demand Gen campaigns via the Google Ads API. See performance by brand, category, product type, and item ID - the same parity you get in standard Shopping. Huge for anyone who's tried and failed to understand feed performance inside Max. 3. AI Max for Shopping: The biggest one.

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