Sales Content Management: Why Reps Ignore Your Content

Episode notes

Alex Kracov, Co-founder & CEO of Dock, and Eric Doty, Head of Marketing, break down why sales reps ignore most of the content enablement teams create - and what modern content management actually needs to look like in an AI-driven world.

• Dock's Content Marketing Strategy: 5 years of lessons for start-ups66 / 100
• Inside Dock's Sales Evolution: How we 10X’d our ACV in 3 years
• How Boomi Built CS Enablement from Scratch with Fiona Simpson
• How Gong uses Gong for Sales Enablement with Stacey Justice
• Rippling's Specialized Enablement Model with Jonas Master