Grounding AI · 2026-06-09 · 17 min
Is AI Giving Buyers the Right Information About Your Company? For years, your website was the first place buyers went to learn about your business. Today, buyers are also asking AI tools like ChatGPT, Gemini, Copilot, and Perplexity questions about suppliers, products, services, and industry challenges before they ever contact a salesperson. In this episode of Grounding AI, Donna Peterson explores a question every business leader should be asking: When buyers ask AI about your company, is AI giving them the right answer? You'll learn: Why AI may now be your company's first impression How industrial buyers are using AI during research and supplier selection Questions every company should test across multiple AI platforms Why generic content hurts visibility in AI-generated answers How to identify gaps between your messaging and what AI understands A simple exercise to evaluate your company's AI presence Ways to improve how AI describes your brand over time Action Step - Open three AI tools and ask: What does our company do? What problems do we solve? What makes us different? What industries do we serve? Why would someone choose us?
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