Grounding AI · 2026-06-02 · 12 min
How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must remain the decision-makers while using AI as a tool to strengthen expertise, deepen customer relationships, and improve business outcomes. You'll learn why AI should enhance your knowledge rather than replace it, how to train AI around your company's goals and values, and the questions every leader should ask before using AI-generated recommendations. If you're responsible for marketing, sales, leadership, customer relationships, or business strategy, this episode offers practical guidance for maintaining control while leveraging AI effectively.
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