Greenbook Podcast · 2026-04-13 · 48 min
What does it take to turn millions of fan interactions into meaningful insight? In this episode, host Karen Lynch sits down with Craig Swaisgood, VP of Data, Analytics & Business Intelligence for the New York Mets, to explore the intersection of data, fandom, and experience design. Craig shares how his team blends behavioral data, survey insights, and segmentation to understand what truly drives fan engagement - while navigating the emotional highs and lows that define sports fandom. From lagging indicators like ticket sales to real-time fan feedback at Citi Field, this conversation reveals how data informs decisions across marketing, operations, and strategy. It’s a compelling look at how insights professionals can balance logic and emotion to create experiences that resonate - whether you're in sports or any customer-centric industry.
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