Saurabh Kapadia on Why Data in Your CRM Becomes Noise

Episode notes

Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup. Why only actionable data belongs in your CRM - everything else is just noise How smart enrichment using AI signals beats traditional firmographic data for ICP matching The journey from Salesforce admin at a university to managing revenue systems across three companies

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