Colin Towner on Why Simplicity Wins in Comp Plan Design

Episode notes

Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology. How machine learning transforms revenue forecasting from simple statistical models to multi-factor predictions Why compensation plan simplicity prevents reps from gaming the system through group coordination The evolution from routine analytics to strategic "what's next" thinking as AI handles standard reporting

• Stacey Mangold (Axway) on If a Rep Can't Explain Their Comp Plan in Two Minutes, Something's Broken88 / 100
• Hadas Sheinfeld (Sisense) on Leading the Energy, Hiring for Grit & Acting Like a Director First60 / 100
• Caroline Rocha (Just Eat Takeaway) on Designing Comp Across Cultures, AI Myths & Comp Transparency62 / 100
• Why the Person Running Your Comp Plan Should Be the One Closest to the Pipeline69 / 100
• Jelle Berends (Oyster) on Building RevOps From 1 to 65, Why Playbooks Don't Travel & Comp Design