Unlocking Mid-Level Giving: Precision Strategies for Sustainable Growth
Go Beyond Fundraising: The Podcast for Nonprofits · 2025-06-24 · 54 min
Episode notes
Your organization’s mid-level donors are already fueling your mission by giving as much as 10x more than entry-level supporters. These donors are loyal, passionate, and just one intentional moment away from becoming major givers. However, these donors often fall through the cracks. With donor acquisition getting harder and more expensive - and retention rates around 43 percent - it’s time to rethink your strategy. In this episode of the Go Beyond Fundraising podcast, CEO Trent Ricker and VP of Client Success Ryan Carpenter explore how you can unlock the full potential of mid-level donors through smart segmentation, behavioral insights, and tailored engagement. They share how organizations can tap into this powerful donor pool and scale growth with AGP’s Mid-Level Accelerator Program.
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