[Greatest Hits] Why Storytelling Beats Strategy in Education Marketing with Joseph Lapin - Getting to Aha! with Darshan Mehta

Topics in this episode

Digital transformation Spatial computing AI in education VR education marketing personalized storytelling

Episode notes

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero’s journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you’re in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation. Joseph Lapin is the founder of Campbell Learn, where he helps higher education institutions and edtech organizations drive scalable growth through strategic marketing, storytelling, and enrollment journey design. A seasoned marketing leader, he previously served as head of marketing at Bisk and co-founded Circa Interactive, leading both to industry recognition and acquisition.