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Index/Finance/Get Hired Up: Executive Brand Management
Get Hired Up: Executive Brand Management artwork

Executive Comp. Series Part II: Compensation Strategies for Senior Leaders

Get Hired Up: Executive Brand Management · 2026-05-22 · 44 min

0:00--:--

Key moments - from our scoring

Substance score

50 / 100

Five dimensions, 20 points each

Insight Density11 / 20
Originality9 / 20
Guest Caliber13 / 20
Specificity & Evidence9 / 20
Conversational Craft8 / 20

Ezra Singer, CEO of Ezra Singer and Associates and former CHRO at Verizon and SVP of HR at Limited Brands, walks through compensation structures and negotiation strategies for senior executives across public companies, private equity-backed businesses, and startups. The episode covers how to position salary expectations with recruiters - critically, never volunteering a number first - when to introduce severance discussions, and how to evaluate equity grants in private companies using 409A valuations and exit scenarios. Singer emphasizes that higher-level roles shift toward performance-based pay (performance units vs. restricted stock units), and distinguishes sharply between public company annual equity grants and private equity portfolio company mega-grants, which are typically one-time and create liquidity challenges. The conversation also addresses non-competes, non-solicits, and the "good reason termination" clause that protects executives when job duties materially diminish. For executives transitioning between corporate roles or considering private company offers, this episode provides concrete tactics for maintaining recruiter relationships while maximizing total compensation.

Key takeaways

  • →Never volunteer a salary number to recruiters - instead insist they provide the range first, as giving a number becomes your ceiling while their number becomes your floor.
  • →Base salary at senior levels typically represents only 20-30% of total compensation, with the remainder in performance-based bonuses and long-term incentives like RSUs, stock options, or performance units.
  • →Severance negotiation is critical and should follow annual compensation discussion; tie non-compete duration to severance length as a fairness argument, and always negotiate a 'good reason termination' clause for material job changes.
  • →Private equity portfolio companies typically grant mega-stakes (percentage of company) as one-time grants with no annual refreshes and no liquidity until exit, requiring careful evaluation of company valuation and exit likelihood.
  • →Executive-level negotiation is expected by companies; maintaining positive relationships matters, but extracting maximum legitimate value from an offer is not perceived as aggressive or disloyal.

In this episode

  1. 1Introduction to Executive Compensation Series
  2. 2Offer Construction: Base, Bonus, and Long-Term Incentives
  3. 3Equity Structures in Public vs. Private Companies
  4. 4Negotiation Strategy with Recruiters
  5. 5Salary Range Research and Geographic Considerations
  6. 6Annual Compensation and Severance Negotiation Timing
  7. 7Private Equity and Startup Equity Valuation
  8. 8Non-Competes, Non-Solicits, and Employment Protections

Mentioned

Westgate Executive Branding and Career ConsultingEzra Singer and AssociatesVerizonLimited BrandsMaureen FarmerEzra SingerMadison ShearsScott CalderwoodMary RussellGlassdoorSalary.com

Guests

Ezra Singer

Topics in this episode

Private Equity portfolio companiesRestricted Stock Units (RSUs)Non-compete and non-solicit clausesPerformance unitsPhantom stock and equity structures409A valuationChange of control provisionsDouble trigger severanceGarden leaveRecruiter negotiation strategy

Questions this episode answers

Should an executive tell a recruiter their salary expectations upfront?

No - if you give the recruiter a number, that becomes the ceiling and will never go higher. Instead, ask the recruiter to share the company's range first, which becomes your floor for negotiation upward.

What is the difference between restricted stock units and performance units in executive compensation?

Restricted stock units are retention-focused: you receive the money simply for staying at the company. Performance units require you to hit specific goals in addition to staying, tying compensation directly to performance metrics.

How do equity grants differ between public companies and private equity portfolio companies?

Public companies typically offer annual equity grants as a percentage of base salary, while private equity portfolio companies usually grant a one-time percentage of the company, requiring you to understand the company valuation and exit timeline to assess true value.

In what order should executives negotiate compensation, severance, and benefits?

Focus on annual compensation first, signal that severance and other items will follow, then negotiate severance next - this prevents surprising the hiring manager at the last minute and allows you to address downside protection.

What is a "good reason termination" clause and why is it important?

A good reason termination (or constructive dismissal) allows you to leave and receive severance if the company materially diminishes your job duties, changes your reporting relationship, or relocates you, with 30 - 60 days to notify the company and allow them to rectify the change.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

11 / 20

The episode delivers a handful of genuinely actionable tactics - the five departure-type taxonomy, coterminous non-compete/severance argument, and sign-ons drawing from a different budget line - but a 44-minute runtime contains significant filler, emotional reassurance segments, and the host restating the guest's points back to him. Useful signal-to-noise ratio is moderate at best.

If you give the recruiter a number, that's the ceiling and it will never go higher. If the recruiter gives you a number, that's the floor and you have the opportunity to negotiate it upwards.
The time of the non compete should be coterminous with the amount of severance.

Originality

9 / 20

The core negotiating posture - don't anchor first, let the recruiter name the range - is widely circulated negotiation doctrine reapplied to executive comp rather than fresh thinking; the five-way departure taxonomy and the 'hope is a magic word' framing add modest novelty but the overall frame recycles standard HR consulting playbooks.

If you give a range, they're going to hear the low end and you're going to hear the high end.
you see how I'm negotiating for myself. Just imagine how I'm going to be negotiating for the company when we're on the same side of the table.

Guest Caliber

13 / 20

Ezra Singer has legitimate senior-practitioner credentials - CHRO at Verizon, SVP HR at Limited Brands, employment law background - and has personally run senior hiring, giving him credible firsthand perspective; however he now operates a boutique advisory practice which shifts him partly toward 'advisor' rather than active operator, and the transcript rarely surfaces insight that could only come from that Verizon-scale experience.

I've been involved in hiring over 200 senior people or in my practice
With a background as a Senior HR Executive, Chro at Verizon, SVP of HR at Limited brands

Specificity & Evidence

9 / 20

There are a handful of concrete parameters - 1 - 2 year severance norms, 30 - 60 day good-reason notice windows, the 1%-of-$100M vs 1%-of-$1B illustration - but no named company case studies, no disclosed market data despite mentioning proprietary databases, and outcomes from the guest's own client work are described only in vague qualitative terms.

If you're getting 1% of $100 million company, it's a much lower value than 1% of a $1 billion company.
I don't Believe glassdoor or salary.com are helpful at all. I have access to proprietary data where we can cut the data in terms of a CEO of a $1 billion company in Des Moines, Iowa

Conversational Craft

8 / 20

The host asks competent scenario-based questions and occasionally surfaces real client examples, but she consistently validates rather than probes - repeatedly affirming 'that sounds like amazing advice' and restating the guest's answers back to him - and closes the interview with a restaurant recommendation rather than any substantive follow-up, leaving several claims unchallenged.

That sounds like amazing advice.
What has surprised you most in your career so far?

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Ezra Singerguest64%
  • Maureen Farmerhost32%
  • Narrator2%
  • Maddie Shearesco-host2%

Most-used words

recruiter28compensation24executive23range22severance19sure19number19clients18hiring17offer17negotiate16usually16ezra14value14leave13relationship13

Episode notes

We are pleased to present a special three-part series on executive compensation through our Get Hired Up! podcast. In this series, we bring together three highly respected experts, each offering a distinct perspective: Part I: Scott Calderwood shares the executive recruiter’s perspective, including how compensation discussions unfold during retained search and the mistakes candidates often make. Part II: Ezra Singer explains how executives can negotiate offers, severance, and employment agreements while preserving important relationships. Part III: Mary Russell demystifies stock options, equity, and the legal and tax implications of startup and private company offers. Together, these conversations provide a practical and unusually transparent look at one of the most important - and frequently misunderstood - aspects of executive career transitions. Westgate Executive Branding

Full transcript

44 min

Transcribed and scored by The B2B Podcast Index.

Narrator: You're listening to Get Hired up, the podcast for next level executives and board nominees. The fun and informative podcast with host Maureen Farmer, CEO and Founder of Westgate Executive Branding and Career Consulting. Westgate is a 100% independent premier executive branding and career services firm for high profile leaders who are serious about navigating the hidden job market to get hired up. And we especially love helping successful executives make exciting career moves that let them be leading heroes at home, not just at the office. So if any of these challenges are ahead for you, visit us@, uh, westgatebranding.com

Maureen Farmer: welcome back to the Get Hired up podcast. This series was inspired by the questions our clients ask every day. If there is a compensation, governance or executive career topic you would like us to address in a future episode, we invite you to contact our producer Madison Shears at ah madisonestgatebranding ah.comm a d D I S O N. We read every submission and use your questions to shape our future conversations. I'm your host Maureen Farmer, CEO of Westgate Executive Branding and Career Consulting.

Maddie Sheares: And I'm Maddie Sheares, the podcast producer.

Maureen Farmer: Over the years, one of the most common questions our clients ask is how should I negotiate executive compensation? Whether they are pursuing a public company role, joining a private equity backed business or considering a venture backed startup, executives want to understand how to protect and maximize their compensation while maintaining strong relationships with recruiters, boards and hiring leaders.

Maddie Sheares: To answer these questions, we are delighted to present a special three part series on Executive compensation. If you haven't yet listened to part one of this Executive Compensation series, Recruiter Insights on Compensation Negotiation with Scott Calderwood, we'll leave a link to that episode in the show. Notes this week for part two of the Executive Compensation series, Compensation Strategies for Senior Leaders, we will speak with Ezra Singer who will share his insights on structuring executive offers, negotiating severance and maximizing compensation while preserving important relationships.

Maureen Farmer: And in our third and final episode, Mary Russell will guide us through one of the most misunderstood aspects of executive compensation equity, stock options and the legal and tax implications of startup and private company offers.

Maddie Sheares: We are very pleased to bring this series to our audience because it addresses some of the most important and frequently misunderstood aspects of executive career transitions. Now let's hear from Ezra and our host Maureen Farmer.

Maureen Farmer: Ezra Singer is the CEO of Ezra Singer and Associates, a boutique executive advisory firm specializing in helping leaders maximize compensation or while navigating career transitions with strategic insight and integrity. With a background as a Senior HR Executive, Chro at Verizon, SVP of HR at Limited brands. Ezra combines deep corporate experience working with boards and C suite executives with a nuanced understanding of executive markets, equity and negotiation strategies. He is recognized for guiding executives through the often stressful personal negotiations with a unique understanding of complex compensation structures. Ensuring offers reflect true market value while maintaining positive professional relationships. That's so important. Ezra, welcome to the Get Hired up podcast.

Ezra Singer: Well, thank you Maureen. Happy to be here.

Maureen Farmer: So this is exciting. We are putting together a series on executive compensation and we're just so happy and delighted to have you. When we think about offer construction these days in 2025, 2026, uh, what would you say are the most common types of offers you're seeing in terms of base, bonus, lti, that type of thing? And are there any business contexts that change those offers?

Ezra Singer: Sure. Well, the higher up you are in an organization, the greater percentage of your compensation will be performance based. Base salaries at the highest level may constitute 20 or 30% of your overall compensation. You'll have the base, you have your target bonus, and then you'll have different forms of equity. And if you're in a public company, it's publicly traded stock. If you're in a private company, it's often phantom stock or phantom, different types of equity depending on the company you're going to. If it's a growth company, you're going to be looking more at options. If it's a stable company, it might be more RSUs, restricted stock units or performance units. And what I'm seeing more is companies are looking to do performance units. Restricted stocks really focus on retention. You stay there, you get the money. Performance is, you have to stay there and hit certain goals.

Maureen Farmer: So in terms of lti, long term incentives, how do they correlate to restricted stock units? Are they similar in terms of how they are vested or how they are delivered to the executive?

Ezra Singer: Sure. So when you think of lti, you're talking long term incentives, which consist of it can be stock options, it could be restricted units, it can be performance units, can be some combination of those usually vesting periods. Well, uh, in public companies they're usually granted annually and often as a percentage of base. Again, the higher up you are, the greater percentage of your base it'll be. In private companies, portfolio companies of private equity firms or startups, usually you're given a grant which is a percentage of the company. So it's very, very different.

Maureen Farmer: Right. And so in 2012, 2026, uh, what are you seeing today that's different than let's say five years ago, more of

Ezra Singer: a Focus on performance pay, more of a focus on performance units. And again, these are performance restricted units versus pure restricted units. Greater emphasis on pay for performance. Those are, uh, this is a trend that's been going on for years. I see other differences in, in terms of severance too, or change of control.

Maureen Farmer: A lot of, uh, our listeners and a lot of the people that I work with will often be working with a recruiter. So going into the conversation with recruiters from the very beginning, what is the best strategy for communicating to the recruiter what the expected salary level is, uh, for the client or for the executive?

Ezra Singer: Maureen, that's a great question. And the advice I give my clients very strongly is to not tell the recruiter what you're looking to make. That can only hurt you. If you give the recruiter a number, that's the ceiling and it will never go higher. If the recruiter gives you a number, that's the floor and you have the opportunity to negotiate it upwards. Now keep in mind also the recruiter's goal is not to help you get as much compensation as possible.

Maureen Farmer: The.

Ezra Singer: That's my goal. The recruiter's goal is to fill the job. The recruiter's not working for you. They're recruiting for the company and therefore, again, they want to place the job. Many of my clients work with recruiters. They don't even tell the recruiters they're working with me. The recruiter will push you, the recruiter will say, help me. Tell me what you're looking to make, or I need your number to go forward. And that's all well and good, but the response should be, every job out there, Maureen, has a general range. You can tell I'm a bit passionate about this. Every job will have a range. The recruiter is either given a number by the company of what they're looking to pay, or the recruiter will suggest to the company what they should pay. And so it's very reasonable to go back to the recruiter or the hiring manager and say, I'm sure there's a range for the job. You know the company's compensation philosophy. If you can tell me the top end of the range, I'll let you know if it makes sense to go forward.

Maureen Farmer: That sounds like amazing advice. Not everyone is going to have you on their side. So in terms of a range, is it, is it appropriate for a candidate to introduce expectations around salary with a range versus with a finite number?

Ezra Singer: Neither. When they ask your expectations, have them tell you the range. Don't tell them the range. Do not Tell them a finite number. Get the recruiter to tell you the range. They have a number in mind, Maureen. They always do. People don't realize that, and I know it's stressful, but in my career hiring people, and I've been involved in hiring over 200 senior people or in my practice, the recruiter will not walk away from you if you don't give them the number they want to fill the job. If you're a candidate they're interested in, they will give you the number. Usually not the top number, but they will give you the number. I do role playing with my clients and I push them hard, asking, well, you got to tell me what you're looking to make or I can't bring your resume forward. Help me. And the response should be, I'm happy to help you. I'm happy to give you a number. Tell me what the range is and I'll let you know if that number works.

Maureen Farmer: Sometimes that's not an option, and the recruiter insists. So in that situation, would the candidate provide a range or a finite number?

Ezra Singer: Again, if you have to choose between the two, if you give a range, they're going to hear the low end and you're going to hear the high end. That's just human nature. If, uh, you say the range is X or X plus 20%, they're going to hear the X. You, you're going to think of the X 20%. So what I'd say is give a number, give it reasonably higher than you know you'll take because they're going to come back to you. But again, I strongly, strongly recommend don't give the number.

Maureen Farmer: So we have two scenarios here. So one scenario is we get the range from the recruiter, and that's great. Then we can anchor our expectations to that range. But then in the opposite situation, I'm assuming it's not appropriate to give a finite number. We want to give a range.

Ezra Singer: Sure.

Maureen Farmer: So. So in giving that range, salaries are going to differ depending on where they are in the country. So a CEO in Boise, Idaho is likely going to make less than a CEO in New York, all things being equal. So, you know, helping to manage the candidate's expectations around what the salaries are. How should a, uh, candidate do the research around those ranges?

Ezra Singer: Sure. So, uh, I don't Believe glassdoor or salary.com are helpful at all. I have access to proprietary data where we can cut the data in terms of a CEO of a $1 billion company in Des Moines, Iowa, uh, with revenue, I say, of a Billion dollars. What would they make? And what. How is the different pay components of base target, bonus, target incentive, so they can have that information.

Maureen Farmer: That's wonderful, Ezra. And I know this is a matter of timing, so we don't always have the luxury of working with the client before they've been talking to recruiters. And it's the same with their networks as well. So oftentimes I work with clients after they've exhausted all possibilities. You know, they have been in market for, uh, 18 months, and they've been in transition for that 18 months. They've exhausted their relationships with their networks and exhaustive relationships with recruiters. So, you know, that presents a big problem. Then we start looking at other arrangements where we are using the hidden job market to negotiate consulting arrangements to develop that relationship based on trust. So given, you know, we're. We're now in negotiation, the number is X. What types of. In terms of the cadence of negotiation, when and how should the severance be brought up?

Ezra Singer: Sure. So what I advise clients to do, focus on the compensation first. That's going to be the most important. And as you're discussing it, say, there are some other things I'm going to want to talk to you about, such as severance, such as whatever benefits, relocation, as the case may be. First, let's get agreement on the annual comp. And then I'm sure we can work out the other part parts too. And I like that because one, you want to focus on the annual comp. And two, when I was doing hiring, I would just hate it when I think I had a candidate all locked up and ready to sign, and they say, oh, there's one more thing, and it comes out of the blue. So this way you're letting them know there's going to be one more thing. But first you've got an agreement on the annual comp.

Maureen Farmer: What's usually the one more thing, Ezra?

Ezra Singer: Severance. Yeah, Severance will become the most important thing next.

Maureen Farmer: Yeah, well, they want to protect themselves on the downside.

Ezra Singer: Absolutely. Absolutely. I could not agree with you more. And I work with my clients to make sure as they're getting hired, they negotiate their severance pay. And I have some clients who hesitate and say, well, won't that make it look like, you know, I'm not able to do my job? Maybe deep down they were fired from the last job and it'll make them feel look insecure or that they're jumping and the answer is no, the world has changed. And you say to the hiring manager or the recruiter, look, the world has changed. I'm going to do a good job is what you say. I always do a good job. However, the boss may leave or her boss may leave and the replacement could come in and she might want her own team and therefore I want to make sure I have protection. And this is your one shot to get the protection.

Maureen Farmer: I've had so many experiences with candidates when I was working in corporate as well as my own clients and friends and family, in fact, who have been recruited in, actively, aggressively recruited into an organization only to have the reporting manager leave within six months.

Ezra Singer: Uh, and that's what you say, and therefore you're not coming across as insecure. And you know, the hiring manager will know that hiring manager may be looking to leave or may be there, but no, his boss maybe leave. So it's very, very reasonable to say that.

Maureen Farmer: So going back to the timing, so you're suggesting that they uh, negotiate their annual compensation, severance and then benefits. So at the CEO level, let's just say for example, in a public company, what is typically negotiable and what is typically board mandated, non negotiable typically or is no typical?

Ezra Singer: Um, there's probably no typical, but usually you can negotiate the amount of pay. You can negotiate sign on bonuses or makeup bonuses as the case may be. It's hard sometimes to negotiate the different components, uh, of is it going to be options or restricted stock. With regard to severance, I'm usually seeing one or two years. For public companies where there's a change in control, you really can't negotiate any more a single trigger that the executive can leave and get all the severance benefits if there's a change in control. Companies are now looking for a double trigger change in control and termination. You can usually negotiate what I'll call a good reason termination. And this is very important whether it's a public or private company. The way I think of it, Maureen, is there are five ways in which you can leave an organization. You can quit and you shouldn't get anything, but you want the next company to buy you out. You can be fired for cause and you shouldn't get anything. There can be an involuntary termination for other than cause and that's where severance would kick in. There could be a change in control, which is where you usually get greater severance. And the fifth one is a good reason termination. And the good reason termination is usually they change your job, they change your location, they change the reporting relationship. You are the CEO reporting to the board and they restructure and they want the CFO to also report to the board. You're a CFO reporting to a CEO and they change and put a COO between you. And that's a material diminution of duties. And generally you have 30 or 60 days to notify the company that this is a good reason. They have maybe 30 days to rectify it. And if they don't, it's a good reason that it becomes an involuntary termination. For other than cost, we call that

Maureen Farmer: constructive, uh, dismissal here in Canada.

Ezra Singer: Exactly.

Maureen Farmer: Yeah.

Ezra Singer: But if you don't have that language, they can change your job. And you don't want to quit because it's going to cost you too much money.

Maureen Farmer: Yeah, absolutely. So can you tell me a little bit, Ezra, uh, about the difference between private company compensation and public company compensation?

Ezra Singer: Sure. And there's a big difference, a giant difference between the two of them. And keep in mind public companies have disclosure requirements. There's proxy requirements. There are public boards they're dealing with. I'll uh, focus now and usually let's talk about equity. They'll give annual grants and maybe you can negotiate what the value of the grants will be. Portfolio company of private equity firms and more and more of my clients, uh, I see are going from publicly traded companies to portfolio companies of private equity. They are more willing to give you or more likely to give you a percentage of the company. So you're going in as a C suite executive in a public company, you'll get a grant each year, maybe a multiple of your base. If you're going to a portfolio company of a private equity firm, they're more likely to give you a percentage of the company. Now you need to know what the company is valued in order to know what the value of this grant is. If you're getting 1% of $100 million company, it's a much lower value than 1% of a $1 billion company. So it's uh, usually they're mega grants and they're one time grants. So you'll look at the grant and you won't get another one, maybe ever. Or as a refresher down the road, also in the portfolio companies there's no liquidity, so you can't say I'm vested and therefore I want to cash out. You usually have to wait for some exit event. It may be, um, being bought or going public or things like that. So again, this is your chance with the portfolio companies or startups. I know someone else will talk about that. For the pot of gold. When I work with my clients they see this, this is a chance for the pot of gold at the end of the rainbow and it can create generational wealth or not. So when you go in, you really want to get an understanding of the value of the company. And companies, you know, they don't have stock, they're trading, often they'll do something called a 409A valuation or you look at what their latest rounds of funding were or pitch decks are and um, you want to make sure you understand their business plan. And you want to say to yourself, okay, usually in these situations they'll show you three scenarios. Here's the value of the grant today, but with you on board, we're going to double that value and now it's 2x and then we're going to exit in three to five years at 10x. And that's all well and good, but you want to look at their business plan, you want to get a sense of that. Say how likely is it that 10x is a realistic number and judging the value of the offer is 2x even realistic? And what are the odds I'm going to be there that long and what's going to happen if they terminate me before they have the exit experience?

Maureen Farmer: Another topic that comes up a lot, Ezra, in this world is relating to non competes, non solicits, confidentiality. What's your experience advising people on these topics?

Ezra Singer: So start with courts don't like non competes, which is a good thing if you're an executive.

Maureen Farmer: Yes.

Ezra Singer: And many states have outlawed them. That said, the time of the non compete should be coterminous with the amount of severance. And it's very reasonable to say again, if you're letting me go, you're taking me out of the market, you should be paying me for that amount of time. And it's very reasonable argument to make. I've seen situations where the company will ask the executive to sign a two year non compete but only offer one year severance. And you say this really is imbalanced. I'm happy to sign a two year non compete if you're going to give me two year severance or lower the non compete to one year. And sometimes companies will call it garden leave, that they'll put you on garden leave and pay you which takes you out of the market. Also for non solicits, you want to make sure there's language that you're not going to actively solicit someone who worked for you. If someone calls you, there's a CFO that you worked with in the past and he or she calls you, I say, I know you left, I'd like to go with you. You want to make sure that you've got the protection that say I didn't call them, they called me. So I'd put in the word actively in terms of a non solicit.

Maureen Farmer: I uh, had the experience one time with um, someone who had been actively recruited out of a large organization into another large organization. And three months later the entire team was terminated. They had all signed. It was an 18 month non compete and it was around the time of COVID It was um, I think the summer. Horrible, terrible. And uh, this particular person was incredibly integrous. He was not going to compromise his reputation or his relationship with either company by doing anything untoward. So he ended up leaving the industry that he had known very well and going to another tangential or adjacent industry for about 11 or 12 months. And then he still had a non compete that he had to honor for the following six months. It was a really, really, really difficult uh, time for him and his family in that situation. You know, there you've been recruited in Canada. I think it's called enticement. When you entice someone away from an organization and you, you know they're now in a new organization, there's a uh, legal protection. But uh, in the US I don't think this is the case. How would you advise clients as they are negotiating their packages with new organizations that that won't happen. Would that fall under, I guess that would fall under a severance, wouldn't it?

Ezra Singer: Well, yes, or usually uh, or you know, in this as you negotiate your severance and you'll look at, you know, a non compete and we talked about that, and then you'll look at a non solicit and the equivalent of enticement will be actively solicit. The other thing you can do, if you've had people in your old company who've been laid off and you have a non solicit, it's reasonable for the people who've been laid off or for you to call the company and say, you know, Mary was laid off, she worked for me before, I'd like to hire her. I want to make sure you don't have a problem with it. If the company laid her off, they may not care.

Maureen Farmer: Right. So it really goes back to relationship building. I think that was your point at the very beginning of our conversation is that these negotiations that we are engaged with with recruiters and hiring managers really are about relationship building.

Ezra Singer: That's very important. The relationship Building is important, but I also say to clients, you know, it's important to have a good relationship, but the recruiter is not going to be trying to get you the maximum amount of money. You know, what I work on very closely is, you know, getting people maximizing their comp while maintaining good relationships. And what I say is, if there's extra money to be had, I'd rather they have it. But if they think it's going to harm the relationship, it's not worth it. And you've got to figure out where that line is. And also, Maureen, companies at the executive level expect you to negotiate. Now, uh, there's situations where they make you an offer. If you don't negotiate, they're going to wonder like, what's wrong with this person? Will they be strong enough or aggressive enough to negotiate when we need them to negotiate for us?

Maureen Farmer: Oh, I agree wholeheartedly. Absolutely. Because we are being, um, our candidacy is being evaluated from the moment we walk through the recruiter's door, whether it's an internal recruiter or a third party recruiter. And how we behave.

Ezra Singer: Totally agree.

Maureen Farmer: Will be communicated back to the board. Absolutely. Every move we make, we are being watched and evaluated. There are a lot of scenarios, some scenarios maybe, where the executive is not negotiating with a, uh, recruiter, they're actually actively negotiating with the chair of the board, with a lead director, a, um, major shareholder. In that situation. How do you see the negotiation process differently or is there a difference?

Ezra Singer: Well, you again, often the recruiter is just a functionary. No, no offense to the recruiters out there. And once you've got the job, you're not going to deal with them until your next job. Maybe. I mean, you want to be, build a good relationship, but you're not going to be dealing with them as much as you will with your hiring manager or the board. And therefore, again, you want to really work on those relationships. And you want, want to say at one time, you know, you're a CEO and you're negotiating your comp with the board, and this could be at any level. And you say, look, you see how I'm negotiating for myself. Just imagine how I'm going to be negotiating for the company when we're on the same side of the table. And boards and CEOs really appreciate when you say that.

Maureen Farmer: Often it can be really tricky when there is no third party involved. least in my experience anyway.

Ezra Singer: It can be trickier. But, uh, the two things I stress to clients is you want to be confident and you want to be Enthusiastic about the position. You're saying to the CEO or the board, I'm really excited about this role. We're going to make this work. What I'm hoping we could do is blank, blank, blank, and you're building the relationship with the person.

Maureen Farmer: Mm. There is, uh, at least on the corporate side, I recall, you know, oftentimes once the job, not the offer, but the job, um, the candidacy. The recruiting process is transitioning from recruitment into negotiation of an offer. You know, the interview process. Now we're going to make you an offer, and then the negotiation begins. I've often seen the candidate become somewhat adversarial in that negotiation process. Uh, so you've not had that experience?

Ezra Singer: I have not had that experience at all. In situations where you think there's a chance of it being adversarial, particularly at the highest levels, get lawyers involved and let them argue it out. That's what lawyers are for. And then you could always blame the lawyer on it being adversarial. But no, again, I really focus on the relationship part and not harming the relationship. And if the client is saying, I want something that I think is unreasonable, I'll tell them. And I think if you do this, what's the risk of harming the relationship? And as a rule, they'll say, uh, uh, I think that could be a problem. They don't do that. I've never seen that happen in my practice. You know, when I work with my clients. Maybe this is why it hasn't been adversarial. Hope is a magic word. I mean, some people say, you know, for elections, it's not a strategy I was hoping to get to here.

Maureen Farmer: Yes.

Ezra Singer: And when you say it that way, that's going to prevent it from being adversarial. I'm really excited. I think I can add tremendous value. I, um, was hoping to get to this again. That eliminates the adversarial aspect.

Maureen Farmer: Sure. Yeah, I agree with that. That's a, uh, that's a, that's a magic word in this.

Ezra Singer: It is, sure.

Maureen Farmer: When it comes to the, uh, candidate has been in good faith going through the process and is delivered a low ball offer despite a range that was presented. How do you recommend executives respond to a lowball offer?

Ezra Singer: So I'll ask the candidate, and usually I like framing it numerically. On a scale of 1 to 10, how much do you want the offer? And if they're out of work, in particular, they're at a 9 or 10. And how much do you think the company wants you? And that'll give us a sense of how much leverage we have. And it's not an exact science, but it gives you a sense. You could then go to the recruiter and say, you had told me the range was blank to blank and this is below that range. Now I'm really excited about this opportunity and I'm going to add tremendous value by doing xxx. So how do we get to the range and see what the recruiter has to say? If the recruiter says no, even though we told you the range, we made a mistake and this is all we're going to do, then the question becomes how much do you want the job? And if you want the job, go in and you know, you feel you need the job, you go in enthusiastically and hope you can show value and say to them, well, this is less than I was told, but I'm going to join. And hopefully within a year we can revisit this. Or within six months we can revisit it. And if it's so much lower, you say, what's my baseline? And if they're below that baseline, you may just walk away.

Maureen Farmer: In that scenario, would you recommend negotiating a performance review after three months? After six months based on performance?

Ezra Singer: A couple thoughts. Thanks. I left a, uh, key one out. Another way we've bridged the gap and this is very important. So the offer comes in lower than you were told and they say this is the best they can do. Another thing you could say is, well, let's bridge the gap through a sign on. And sign ons are different budget lines in a corporation than annual comp. So you could say, let me have a sign on. And let's say the sign on is a value that will make up two years worth of the differential that becomes sign ons are critical and I apologize for not mentioning that first. And then in addition you could say, and let's do uh, a compensation review in six months or a year, whatever I like six months more. But they may want to say a year. But we bridged the gap many times with sign ons.

Maureen Farmer: No, that's an excellent point. And you, uh, alluded to something that I would love to discuss maybe as we conclude our conversation today, because it is relevant for so many, uh, executives today, given the current labor market is around executives who are currently in transition, meaning they're not currently employed. Do you believe that they have less leverage than someone who is currently employed?

Ezra Singer: Not necessarily. The world has changed so much that hiring, you know, uh, either recruiters or hiring managers realize that a lot of good People are out of work through no fault of their own. Years ago it was, if you were out of work, there was something wrong with you. Now they realize with restructurings, with mergers, et cetera, that good people are out of work. You may feel you don't have much leverage, but I've had clients who've been out of work who not only have negotiated significant increases in what they were making before, but also sign on bonuses to bridge gaps. So again, m. The mindset may be, uh, I don't have as much leverage or power, but the reality is you have more than you think.

Maureen Farmer: And Ezra, from your experience as a corporate hiring manager and a chro, were you ever concerned by hiring someone who was currently in transition or not working? Was that ever a concern for you?

Ezra Singer: You know, you might think, look at them. You want to find out why they left. And also you look at what their career trajectory is. Are they jumping jobs every two years, or have they had reasonable length of service? And then listen to their explanation. And you know, I left because my company was bought and they had two CFOs and they only needed one and the acquiring company wanted their person. That's perfectly reasonable. So I would also do reference checks to see, but that would not be a showstopper to me at all.

Maureen Farmer: That's really good to hear because I hear from people a lot who are very concerned about that topic. And I think it's just because of, um, it's a perception. And let's face it, it's not an easy time when you're in transition, especially when you maybe have dependents that are depending on you, family members, that type of scenario. It can be a, uh, very stressful time for people. And I think that will often translate into settling or feeling like they need to settle.

Ezra Singer: Well, I understandably, and this I agree with. It's. It's so stressful. And therefore, again, it doesn't become adversarial, but have some con. I mean, to the degree you can. And I work with people. Someone, one person called me their compensation therapist because, you know, as you go through this, it's how you're going to present it. Again, you said, and I fully agree, hope is a magic word. I'm hopeful, hoping we could do this. You've been successful in past jobs, maybe you've been unsuccessful in some, but people don't need, you know, you don't really need to highlight that. And here's the value that I'm going to bring and present it that way. Again, you want to be confident. You Want to be enthusiastic. And the companies will buy that. Companies buy confidence. If they think your confidence has been shattered because you're out of work, they'll hesitate. And there's a saying in a different world, Maureen. Fake it till you make it. Fake it till you make it. And you want to be very confident. You know, I was doing a great job, but there was a restructuring. There was, um, you know, they needed to cut, headcount, whatever it is. Some people say they raise their hand or whatever and then talk about all the good things you did. But I understand it's hard. I don't want to minimize this for people. I have a full understanding of how difficult and challenging it may be.

Maureen Farmer: But what you're saying, if I could recap it and restate it, uh, for the sake of the listener here, is that from a corporate perspective, given your decades of experience hiring executives and other professionals and organizations, being in transition is not a showstopper for you, but you will likely deepen your due diligence around reference checking and things like that to find out why they left specifically a particular company.

Ezra Singer: Yes. I would add, not just from my experience as a hiring manager for all those years, but in my practice now. I've had many clients who come to me and they're out of work and they've been successful. It's not a showstopper at all.

Maureen Farmer: And it's interesting, you know, identity is so wrapped up in what we do.

Ezra Singer: Oh my goodness, yes.

Maureen Farmer: And even when. And I, uh, want to, I want to talk a little bit about this before we conclude because it's, it's often not mentioned regardless of your financial net worth, identity is so wrapped up in the work that we do. And so when we leave an organization, whether by choice or. Well, maybe not by choice because that would be a different scenario, but, uh, when it's not our choice or when we've sold our company or there's been an acquisition, a merger and, and those types of things, it can have a profound impact on people's identity and their sense of self worth when they're in transition and they can buy into. And I know you and I talked a little bit about this in our pre. Call, and I know this is not an area of expertise for you, but it's a topic of interest and it, it goes back to the concept of ageism in, in the workforce. And the way I look at this, Ezra, is that, and I've. I can prove this with evidence, is that when you have a value proposition that is robust and it's what the market needs, and you have a solid trajectory, that concept of ageism disappears altogether.

Ezra Singer: Agree. I don't know if it disappears altogether, but it certainly helps, you know, rebut that. And don't talk about your many, many years of experience experience. Talk about the results you've delivered. And, you know, when I was doing hiring and some people would want these, uh, you know, young turks right out of school, my view was they'd stay maybe a couple years, but then they'd want to leave to see if the grass is greener. Whereas people who have had success in their career are more likely to stay with you longer and keep that institutional

Maureen Farmer: knowledge, um, you know, longer to the benefit of the organization and again, to

Ezra Singer: the degree people can, is make sure you're up to date with technology, uh, understand AI to the degree you can talk of everyone's talking AI nowadays, but to the degree you can wrap that into either the work you've done or different things, that's going to help you deal with it, too. Because there might be a perception that the boomers don't know AI and are afraid of it, and therefore we need someone who can embrace it.

Maureen Farmer: I agree with you 100%. I would love to ask you the question, is there any other advice you could give candidates as they are interviewing and negotiating compensation?

Ezra Singer: The first piece of advice is be confident. You may not feel it, particularly if you're out of work, but people buy confidence, so be confident. Secondly, be enthusiastic. Companies want to hire people who want to work for them, so be enthusiastic. It's okay to let them know that you have other opportunities out there, and that will even make you more appealing to them. Third is you don't have to jump at the initial offer. Again, I talked about don't tell them what you're looking to make, but when that offer comes in again, you'll think about it or feels low, or we're in the neighborhood. Let's continue talking so you don't shut that down again. I said hope is a magic word, as you said. Also, Mary, I'm hoping we can do better. And I guess the fifth one will be hang in there, hang in there. Particularly if you're out of work. I understand how tough it can be. Uh, maybe you've been through this before. Maybe you've known people who go through this. Keep on pushing, keep on networking. There's a hidden job market out there, and good things will eventually happen, even if you don't feel it at the moment.

Maureen Farmer: I love that advice, Ezra. Uh, and I do have one last P.S. to this question.

Ezra Singer: Sure.

Maureen Farmer: I've heard recently, even at the most senior level, that executives are only being given 24 hours to respond to an initial offer. What are your. What's your advice on that?

Ezra Singer: That's a red flag to me.

Maureen Farmer: Okay, that's a.

Ezra Singer: You're, uh, going in, you know, to a significant job and they're saying you only have 24 hours. What is that telling you about the company and the culture of the company? Now, if you know it works, fine. But if you have questions, say, look, I want to make this work, but I need to understand more and then ask more questions. Don't take an offer where you don't understand all the components because then not good things are going to happen afterwards. They say, here's the offer, it's X dollars, X bonus, X equity. You have 24 hours. And they haven't mentioned severance. You, uh, go back and say the numbers work. However, I want to go over these things. The severance. I'm hoping for this, so to say it. In summary, if everything on the offer is what you're willing to accept, that's fine. But if you have questions or want to understand certain things or things are left out, go back to them and say, I'm really enthusiastic. I need to understand this first. And if a company says no, I'm not going to explain it to you. That's a giant red flag.

Maureen Farmer: Yeah, that's a really good point and one to your point that it generally demonstrates some type of a red flag.

Ezra Singer: Yeah.

Maureen Farmer: So, Ezra, what has surprised you most in your career so far?

Ezra Singer: I guess what surprised me the most is how much I enjoy the transition from being an employment lawyer to being in the HR function that I think of it is if you think of concentric circles and the businesses in the center, HR supports the business, then employment lawyers support hr. And this got me so much closer to the business with the ability to make decisions, decisions that really impacted the success of the business.

Maureen Farmer: That's awesome. That's an excellent answer. Thank you for that. My last question is we are foodies here over at the podcast and we're collecting the names of our guests favorite restaurants. Do you have one that you would like to add to our list?

Ezra Singer: There's a restaurant in St. Pete called Elelo, which is in downtown St. Pete. Their Branzino is just wonderful and they also have a lamb bolognese. That's one of our favorites.

Maureen Farmer: Well, that's wonderful. We will make sure that your restaurant shows up in the show notes as well. As our annual list which we distribute to all of our listeners and our, um, guests who come onto the podcast. So you have a, have a pre qualified curated list of restaurants wherever you go in the world.

Ezra Singer: That was great.

Maureen Farmer: Thank you so much for joining us for this episode of the Get Hired Up Podcast. If you enjoyed today's conversation, please take a quick moment to subscribe, rate and review us on your favorite platform. It helps us to grow this community. I'm Maureen Farmer, founder and host of, uh, the Get Hired Up Podcast. Thank you for being a part of our journey and here's to getting Hired up. This podcast is dedicated to the memory of my dad, Stuart Raven. This is for you, dad.

Narrator: Thanks for listening to Get Hired up with Maureen Farmer. If you enjoyed the show today, please tell a friend and leave a review for us on itunes, Spotify or wherever you listen. For customized resources to help you get hired up to your next C level position, win a paid board seat, or attract a new investor, visit westgatebranding.com.

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