GCUC Podcast · 2026-07-01 · 38 min
How do coworking operators actually win deals with today's landlords? In this episode of the GCUC Podcast, recorded live at GCUC 50 in New York City in partnership with Brave Ideas, host Caleb Parker sits down with Justin Halpern and Christine Wyckoff of Cushman & Wakefield to unpack how enterprise demand is reshaping the flexible workspace industry and what operators need to do to stay competitive. As enterprise occupiers increasingly integrate flex into their real estate portfolios, the conversation has shifted beyond finding space. Today, operators must demonstrate value, understand landlord priorities, and position themselves as long-term partners rather than tenants. Justin and Christine share what they're seeing firsthand in the market, from the rise of hybrid lease structures and management agreements to the growing importance of speed, hospitality, and data-driven decision-making.
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