Future Hospitality Summit Podcast · 2026-06-22 · 53 min
In this episode of the FHS Podcast, Anant Sharma, CEO of Matter Of Form, is joined by Muneeb Mushtaq, Chairman of Airzai, to explore the neuroscience of hospitality and the powerful role scent, sound and sensory design play in shaping how people feel, behave and remember a place. The conversation looks at how sensory design is moving from a finishing touch to a strategic part of brand building, helping hospitality brands create emotion, differentiation and deeper guest connection. From the influence of scent on memory and behaviour to the role of sound, atmosphere, AI and cultural context, Anant and Muneeb discuss how emotionally intelligent experiences can transform physical spaces into more meaningful and memorable destinations. With Saudi Arabia building some of the world's most ambitious hospitality projects, this episode also explores why the Kingdom is such an exciting market for sensory innovation, brand experience and the future of guest engagement.
Episode 146: Building Saudi Arabia's Next Wave of Mid-Market Hospitality59 / 100
Episode 144: Scaling Authentic Saudi Hospitality: Elaf Group's Transformation Journey
Episode 143: Amsa Hospitality's Revolution in Saudi Hospitality
Episode 142: Saudi Arabia Through the Eyes of Radisson Hotel Group
Episode 141: Saudi Arabia's Tourism Transformation Through the Eyes of Rotana