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Index/Marketing/Future Fuzz
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Ep. 177 - Core Values Drive Real Culture - Jeff Perkins

Future Fuzz · 2026-03-27 · 23 min

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Episode notes

In this episode, Vince Quinn sits down with Jeff Perkins, CEO of Soundstripe, to explore how music shapes storytelling and why customer obsession is a true competitive advantage. Jeff explains how Soundstripe empowers creators with high-quality, human-made music and innovative tools like AI-powered editing and track customization. Beyond the product, Jeff shares his leadership philosophy as a CEO, emphasizing the importance of core values, alignment, and culture. He dives deep into what it really means to “obsess over customers” - from white-glove service to personally responding to complaints - and how empathy can turn frustrated users into loyal advocates. This episode is a masterclass in blending creativity, technology, and human connection to build a standout brand. Guest Bio Jeff Perkins is the CEO of Soundstripe, a leading music marketplace providing high-quality, artist-made tracks for creators across film, television, advertising, and digital content. With a catalog of over 58,000 songs and partnerships with Grammy award-winning musicians and engineers, Soundstripe helps creators elevate their storytelling through music.

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