Future Fuzz · 2026-03-25 · 40 min
In this episode of the Future Files Podcast powered by Silver Fox, Kathleen Stockham, Chief Marketing Officer at South College, shares how decades of experience in e-commerce shaped her approach to marketing in higher education. Kathleen explains how the fundamentals of digital marketing - meeting the right audience at the right time with the right message - apply just as much to education as they do to retail, but with far greater life impact. She discusses the complexity of marketing to diverse student audiences - from 18-year-old first-time college students to working professionals and career changers - and why authentic storytelling from students and faculty is far more powerful than traditional institutional messaging. Kathleen also explains how podcasting has become a key content channel for South College, enabling real conversations with students, alumni, and faculty while generating repurposable content across the marketing ecosystem. The conversation also explores the rapidly evolving role of AI in marketing.
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