Fuse - The PR, Marketing and Communications Podcast · 2026-02-10 · 34 min
What separates a fast‑growing agency or high‑performing marketing team from the rest in 2026? According to strategist James Thomlinson (Sprint Partners), the answer is simple: strategy, and specifically six “plays” that will define which agencies and brands win.In this episode of PRCA Fuse, we dive into:Why the industry feels like “more, more, more”How to avoid strategic paralysis and “death by a thousand cuts”The six plays for agencies in 2026The six plays for brands, including AI, IP and marketing complianceHow AI, LLMs and agentic workflows are already reshaping PR & commsWhy authenticity, top talent and culture still matter more than everIf you run an agency or lead an in‑house team, this is a practical guide to where to place your strategic bets over the next 12 - 24 months.
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