Brand Storytelling with Cultural Credibility: Insights from Gerald Sagoe

Episode notes

How can brands show up in culture without looking like they’re “dad dancing” their way through TikTok trends? In this episode of the PRCA Fuse Podcast, we’re joined by Gerald Sagoe - writer, director, producer and creative director - who specialises in content rooted in cultural authenticity. Gerald has worked with high-profile names including Anthony Joshua, Lethal Bizzle, the Mayor of London, and Sky, and has created campaigns across markets from West Africa to Dubai.

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