Hosted by Susan Finch - Funnel Media Group LLC
We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you.
54 episodes · publishes fortnightly · latest 2023-12-13 · ~29 min/episode
Rank
#5999
Substance
32.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5999 of 6182
Substance
Top 97%
outscores 3% of the index
Funnel Radio’s Behind the Mic ranks #5999 on The B2B Podcast Index with a substance score of 32.0 out of 100, scored across 1 recent episode. It scores highest on insight density and specificity & evidence. The episode is almost entirely promotional filler for Susan's DMANC courses, padded with self-congratulation and course recaps. The 'checklist' delivered is surface-level basics any beginner could Google, with one mildly useful tip about a standalone 'about the show' episode.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely promotional filler for Susan's DMANC courses, padded with self-congratulation and course recaps. The 'checklist' delivered is surface-level basics any beginner could Google, with one mildly useful tip about a standalone 'about the show' episode.
“Choose the launch date goal and frequency. Name the show. Secure the URL.”
“for your easiest episode do a five minute about the show episode that can be its own tag”
There is no contrarian, counterintuitive, or first-principles thinking whatsoever. Every item on the checklist is the most generic, widely-repeated podcast-launch advice imaginable, dressed up as a course preview.
“go shopping for a good mic and good lighting because you're going to want video too”
“Choose your bumper music and music for the intro and outro”
This is a solo host episode with no guest; Susan Finch presents herself primarily as a course instructor and podcast producer, but the content delivered does not demonstrate practitioner depth or scale-level expertise relevant to B2B operators.
“I'm also an instructor for the Direct Marketing Association of Northern California”
“you probably don't know, or maybe you do, I'm also an instructor”
Virtually no concrete data, named client examples, metrics, or dollar figures are offered. The only specific numbers are class size ('max of 15') and a course platform name (DMANC), making the episode almost entirely abstract.
“We have a max of 15 that could be in a class just because otherwise we can't all have hands on time”
“you have tracking set up in Google Analytics 4.0”
This is an unstructured promotional monologue with no guest, no interview dynamic, no challenging questions, and no genuine dialogue. The stream-of-consciousness delivery undermines even the limited substance present.
“Wow, that's pretty exciting.”
“let's do a let's pretend. You have your show, you have your branding”
First period on the Index - history builds from here.
1 scored on substance · 54 tracked in total.
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