Franchise Today · 2026-06-17 · 29 min
What happens when a franchisor executive becomes a franchise operator? Everything changes. In this episode of Franchise Today, Stan Friedman welcomes Heather Leed Neary, President and CEO of Taco John's, for a candid conversation about franchising, restaurant leadership, labor challenges, operational simplicity, and what she learned after moving from corporate leadership into the franchisee world. Heather's journey began with what was supposed to be a temporary marketing position at Auntie Anne's. Instead, it launched a decades-long career in franchising that eventually led her to leadership roles at several iconic brands before becoming President and CEO of Taco John's. But perhaps her greatest leadership education came when she stepped into the franchisee side of the business. Managing more than 1,300 Taco Bell restaurants taught her lessons that many franchisors never fully appreciate. A $1,000 corporate mandate isn't just a $1,000 decision. Across a franchise system, it can become a six-figure expense for operators who live with the consequences every day.
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