Franchise Rebellion: Batteries Plus CDO Joe Malmuth on AI, Innovation, and the Future of Franchise Growth

Episode notes

What happens when franchising keeps using playbooks written for a completely different generation? In this episode of Franchise Today , Stan Friedman welcomes Joe Malmuth, Chief Development Officer at Batteries Plus, for a fascinating conversation about AI, franchise development, generational change, and why the future of franchising belongs to brands willing to rethink it all. Joe’s path into franchising was anything but traditional. Before entering franchising, he worked as a firefighter, musician, and airplane parts salesperson Then, after discovering his entrepreneurial streak, he ultimately found his way into franchising and has never looked back. Since then, he has helped scale major franchise brands, including Stanton Optical, where he helped grow the system from 12 franchisees to more than 100 locations.

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