FP&A Today · 2026-05-18 · 50 min
In the third in our series on finance business partnering we are joined by David Manela, who has had the role of CRO and CMO at Fiverr, Ideei, and Vivre. As managing partner and co-founder of Violet Growth he is in high-demand at some of the hottest scaling companies, designing a growth operating system that “speaks the CFO’s language from day one”. It is tailored to companies spending more than $10m annually on marketing and sales - with digital as the main growth channel. “Spending a dollar in marketing is no different than spending a dollar in infrastructure, on say a forklift that you might need for your warehouse. You need a return on a specific schedule, and you need a percentage of returns on that schedule.
Lessons from a finance revolution at Mars, with Colin Moss81 / 100From Farm to FP&A: How California Dairies delivers 17 billion pounds of milk each year85 / 100From Ports to the Deal Table: How FP&A Earned a Seat at Peel Ports67 / 100Scaling FP&A at RingCentral: Dan Newman75 / 100Transforming FP&A at Fannie Mae into an “enterprise intelligence engine”72 / 100