Nooks: From Virtual Classroom to $70M AI Pipeline Machine with Rohan Suri

Episode notes

Join Pete in conversation with Rohan Suri, Co-Founder of Nooks, the AI pipeline generation platform that helps sales teams dial faster, coach better, and build targeted prospect lists. Pete and Rohan dive into how Nooks pivoted from a Stanford student project to sales tech powerhouse by "following the heat" of customer usage. You'll hear about their game-changing trial-based sales motion that doubled as product feedback loop, and how they transformed a $50/month product into deals worth up to $500K. Rohan shares the "aha moment" when Modern Health begged to keep their product running during procurement, their LinkedIn content strategy that created outsized awareness, and why they insist on hiring two AEs at a time (spoiler: one didn't work out!).