S1Ep285 Authentic Leadership and Keeping the Promise with Jason Hewlett

Speaker A: Foreign. Now, what if the biggest competitive strategy in business today isn't strategy, technology, or marketing, but simply keeping your promises?

Speaker B: Welcome to Fordify Live with your host, Ford Sakes.

Speaker A: Today I'm joined by Jason Hewlett. He's a Hall of fame speaker, award winning entrepreneur, and author. Now, Jason has spent decades helping leaders, entrepreneurs and organizations understand the power of trust and influence and personal leadership through his message that he calls the Promise. Now, today, we're going to talk about a lot of things, but particularly leadership, keeping commitments and building authentic influence, and how great communicators create lasting impact in business and life. And we'll talk about a few other things, too. Anyway, Jason, welcome to Fordify Live.

Speaker B: Ford, this is so cool, man. I love your studio. I love your energy. You're the best. It's great to see you. Thanks for having me.

Speaker A: Well, I know we're going to cover a lot of different things, but I'd like to start with where did the idea for the Promise come from? And why do you think it really resonates with leaders and organizations right now?

Speaker B: Well, actually, I was working on a speech called the Three Commitments, because my first speech was, you know, and when you're a professional speaker, you're coming up with, what's your speech? What's your topic? What's your thing? Mine was Signature Moves first, which I still do teach within the Promise. But I was coming up with a thing called the Three Commitments. And then I met with one of our dear pals, Mark Schrenbrock, who wrote A Nice, uh, bike. And the next thing I know, he's telling me, jason, don't talk about Three Commitments. Everybody talks about commitment. You're the Promise guy. I said, what do you mean, I'm the promise guy? He goes, man, I've seen that you've turned away Las Vegas for keeping a promise to your faith in your family. I've seen that you keep promise to your wife with this viral thing that you wrote about her. Uh, he just said, you're the promise guy. Every time you take the stage, you keep a promise. And I was like, mark, I don't get what you mean. And he just said, every performer that takes the stage keeps a promise to the audience to sing their hits, to do their greatness and. And share their signature moves. Jason, you embody that. And so to have a hero like that, because in my opinion, Mark is the goat of, uh, speaking, you know, for, like, craz corporate events and the associations and youth and. And I thought, okay, if Mark Schoenbrock thinks That's what I should talk about, that I'm going that direction. And let me tell you, Ford, that that's been a hard thing, or, uh, ten years ago to sell people on a promise because they're thinking, well, I'm in manufacturing. I can't promise because I can't, you know, I. I can't tell somebody it's going to be on time because I don't know what's going to happen with shipping. Uh, I mean, it's. There's so many industries that have said we can't lean into promise. And let me tell you, ever since 2020, it's. Now it seems to be rampant in every company. Here is our promise to you. This is what we promised to do. It's more than a mission statement. It's an actual, uh, it's actually in the DNA of the company's will to make it happen. And I just love it. I like to say, why set a goal and you can make a promise? And that's not to say goals aren't important, because they are. But if you've ever set a goal and you miss it, just set another one. Whereas if you make a promise and break it, that's a one and done. And where people want to bounce around with the semantics, I say, okay, man and a woman standing in front of a priest, about to get married. Priest looks at the woman and says, do you, uh, promise to be faithful to this man? And she says, I do. Looks at the man, says, do you promise to be faithful to this woman? And he goes, well, I set a goal. No thanks. I want your promises.

Speaker A: So much for that laugh track. Wasn't perfectly timed. But. But here's the deal. I really agree. You know, I learned a long time ago. You know, I grew up in the projects, 9th grade education, and now I speak and travel all over the world. Like you and I both are opening keynotes for major conferences. You, on the other hand, are also an award winning entertainer, if you haven't checked them out. Guys, if, uh, you're listening to the audio from this episode, it becomes the Business Growth show podcast. And so our guest today is Jason Hewlett. You can look it up at, um, Jason. And his Last name is he w l l e t-t dot com. But Jason, I mean, I've known you as an entertainer, as a leader, as an opening keynote speaker, as an author, a friend. You're also a CEO or, or leader of a. Of more than one company. So it comes from that. And going back to the promise, you Know, I. I learned a long time ago when I would do good things, I would get rewarded as opposed to doing bad things. Because I kind of grew up as a troubled kid. And I remember learning along the way. And I heard this at someone. I don't remember who said it, you might know, but it said, the true character of a person is not by what they say, by what they do when nobody's looking. So even if I'm going through an airport and I wash my hands and I throw the paper and it misses the trash can, I end up picking it up. Now, I didn't always do that. I was the guy that would have left it there and said, oh, that's somebody else's problem. But what I realized is how you do one thing is how you do another thing. So I really like that foundation of the promise.

Speaker B: Well, that's a very cool example. And, um, I think that quote has been attributed to Lincoln and Ben Franklin and others. But, uh, I don't know who said it. I love that quote. But you're right. I wrote an article once about, have you ever rented a car at one of your gigs and you drive there and you realize you didn't need to rent a car. You could have probably walked. And then you take the car back to the rental place and it still says full. Uh, I wrote an article about that to say, what's your responsibility in this instance? Because they will never know that it's not coming off of the f. Of full of the tank. So what's your promise? Uh, of integrity? I mean, you're the only one that's going to know. And so I remember going to the gas station and I. I filled up like 67 cents.

Speaker A: But, you know, though, I think it's. It's good karma. I mean, people talk about karma all the time and being good, but I. I think it really does come back brands that are transparent, especially after 2020, where there was so much, uh, economic disruption, social disruption, you know, religion, uh, disruption, political disruption. And we'll get into that in a little bit. There's so much disruption out there that I really think that it takes that authenticity. I love the. I love the promise. And, and where do you feel that that's the perfect audience? Because, I mean, I think any. Any organization that would be a great organ, a, uh, great keynote, because it really sets the stage for the entire conference. It doesn't matter whether the conf. Leadership or marketing or customer experience or AI or whatever it is. It really comes down to how do people show up uh, in their lives, in their personal lives and their professional lives.

Speaker B: Yeah, man. It's a cool opening keynote because it sets the standard for the whole conference in the sense of saying, what is your promise as an attendee to be fully present at this conference? You know, like, how are you going to get the most out of it? How are you going to give? How are you going to talk to everybody? Are you going to visit all the booths and make everyone feel welcome? I mean, it's a cool way to open because they start thinking, I guess not only does my company have a promise, but I have a promise to myself to give myself the greatest advantage of being here. And, uh, I love being a closing keynote, too, because really, in that sense, I can wrap up what everyone else heard from the prior speakers. And then I say, what is your promise leaving this conference? Don't just think about your notes and throw them to the side. What's the one thing you're going to do when you leave? And what's your promise to your family now that you're returning home? And all of those things resonate with people. It's a fun thing. So my. My best audiences, I would say, are associations, as well as the financial and insurance world, because that's where my dad came from. So I know that pretty well. And then I've been doing a lot of credit unions lately, and that's been a cool thing. But, you know, it works with healthcare, it works with education. It's a pretty broad topic that goes deep inside somebody's soul, and that's a neat place to kind of play around, because it's like, hey, what is your commitment to the world? What is not your goal, but your sacred goal, your promise that you become, that you make sure that everybody, you know, always knows that when they ask you to do something, you're going to do it. As simple of a message as it is, it's profound for leaders to be able to say, I know how to help my people. I lead, keep their promises. Because I do.

Speaker A: Yeah. I think for me, you know, people, I'm in a lot of masterminds. I'm an EO member and I go to masterminds, and I'm speakers, roundtable table, and so forth. And I always think about, you know, what's my word of the year and what am I doing? And I think as I've gotten older and wiser, um, you know, my. My word of the year right now, your words are discipline and consistency. Right. As an entrepreneur, I can do whatever I want. I can Go whatever I want. You know, I can, I can. If I want to lose weight, I can get every app and every penalty, but I don't care. I'll pay the penalty, like if I don't want to do it. I remember, um, you know, I used to cuss, and I still do. I'll drop F bombs every once. Well, not from stage, everybody. This is for information, educational purpose only. This is not a keynote. Neither one of us are giving a keynote right now. It's us doing a podcast. But I can remember, you know, thinking I would, I would cuss or I would do something wrong and, and I would remember that. You know, I really have to look at what's that impact going to be. And I had a promise myself. And so discipline and consistency came down to, you know, forget the mistake. Learn the lesson if I make a mistake. Because you want, you want to make a promise to yourself to do something. But where this, where I was going with this conversation was, you know, every year, people at the, at the beginning of the year, they set New Year's resolutions, right? And, and then, you know, you, you and I have both been an audience where we on stage and there's another speaker and they're touting, think big. And here's how I climbed Mount Everest. And you can do it too, if you only think big. And I just think that's such a bunch of bullshit because you can think big, but you got to think small. I mean, it's okay to have that grand thing, I'm going to do this or I, I promise I'm going to work out every day or I promise I. But I think it's also important to understand that, you know, you have to think small and then you have to create a system that allows you to take specific action steps on a repetitive basis and then ask what's really important. I think a lot of people have their to do lists where they, they make everything a, um, certain way and then they end up setting themselves up for failure and then they beat themselves up and then they quit. But I'm curious what your thoughts are about that.

Speaker B: Oh, man, you nailed it. I love how you said it. I wish I said it that well, but absolutely. The small things just consistently build upon each other. It's that compounding effect and it, and it truly shows our consistency showing up every single time. And I share the example of the importance of making the smallest, finest tweak of something can elevate your performance to another level of promise that people aren't expecting. And I share that because of my background in Las Vegas, right? When I tried out for a show at Legends in concert on the Strip called, uh, Legends. And I remember getting the audition, and I think you may have heard this story, but the audience hasn't.

Speaker A: Go for it.

Speaker B: Okay. I wanted to be Elton John in the show. I mean, I was. I was. I kind of looked like him if I wore my glasses just right. I figured out the piano and I sat and I sang. And I did everything that I thought that they would want for me to be Elton John in their show. Remember, this is a show of impersonators. So the promise is that you're going to believe as an audience, you're watching the Legend himself. And so I remember trying out for this show. And the owner of the company, after the audition, he goes, you're a very good singer. You're very, you're. You're very energetic. You're a great performer. You sound nothing like Elton John. Like, if we put you on stage as Elton, people would not be pleased. And I was so tall between my legs. He said, it'll take you years to figure out the voice. It's just that kind of voice, you know? Ford. I went back home. I remember driving home with my wife. I had told her to quit her series. Her. Her, uh. She had a Series 7 as a stock broker. I told her to quit her job from Fidelity. Like, just bad stuff. And I moved into my parents basement. It was humiliating. And I sat and I practiced Elton John. And you know what? One day I realized maybe I should just read it out. Elton instead of just listening to his music. And I'm not figuring this out. And I read a Rolling stone article from 1970 that changed my perspective. The critique was this. Elton John's voice is unique. He has an English accent mixed with a country honky tonk twang. I had never heard that in his voice. But that description with sort of the power of association, what happens is we get something from somewhere else. Instead of listening to the music over and over, let's find another way to allow our brains to work. And as I put that together, man, I sat down at the piano and I was like, oh, my gosh. That's what I was missing. I booked the audition, I said, I'm coming back. They said, it's only been a little bit. I said, I've got it. And I. And I remember sitting at the piano and saying, here's the voice. And I went, can you feel the love, uh, tonight? You know, they're like, oh, my gosh, it is where we are. Uh, and all it was was a small tweak. Whereas before I was going, can you feel the love, uh, tonight? And there's a difference. Yeah. Can you feel the love tonight? That got me the job. That small tweak, as you were just talking about so eloquently. The small tweaks add up, got me the job, made me the top Elton John performer in the world for a minute, and it was a really special experience. And that's where the promise came from.

Speaker A: Well, that makes perfect sense. So I know that our listeners are thinking, because we've got listeners that are franchisees, franchisors, entrepreneurs, other speakers, private equity group, everything in between. And this is the business growth show, and we're live on Facebook and LinkedIn and YouTube and a few other places. But I'm curious now I want to pivot, tell the audience about cardio. It's a product that I actually take daily as a customer, not as a endorsement. Uh, here. And this is for educational, informational purposes only. But tell the audiences what you're doing in that role right now and what that company's doing to help people. For me, I'm going to say lower blood pressure. We're not making any medical claims on this episode, but I'd like to hear how you describe it and what your role is. Take. What is the product, where can they find it? And what is the role that you have right now?

Speaker B: Yeah, thanks so much for sharing about that. I'm so thrilled that you like it and it's helping you. And that's the point of the product. It's, uh, cardiomiracle is a nitric oxide supplement. And if you're not sure what nitric oxide is, it's one of the. It's, uh, considered the miracle molecule in science in our bodies. And we all have nitric oxide when we're young. As we grow old, it starts to dissipate, so we need to supplement with it. And the best way to get that is through arginine and citrulline. And when we introduce those amino M acids into our system, it creates nitric oxide, which dilates the blood vessels. And it makes it really amazing when you take it. If you haven't given your body some health for a while in terms of good things that you're putting in, because all of a sudden you feel the inflammation is leaving, the, uh, the blood vessels are flowing, and the next thing you know, you feel great. It's a very interesting product. It was created by my father, John. Hewlett it was after a routine appendectomy gone bad. He. He went in thinking he was just going to get his appendix out. They cut him internally, almost bled to death inside when they sent him home. And, uh, when they sent him, you know, went to the. Back to the hospital, they said, hey, once we stabilize you, you need to have a quadruple bypass because your heart's had so much stress now over this. This was in his late 50s. And you know what, Ford? He decided, I don't want to deal with this, uh, this medical group anymore, this hospital. And so he. He bailed, and he found a natural solution to make it so that he could help his cardiovascular disease issue. And that was through nitric oxide therapies. And then Cardio Miracle became a formula that you just mix in your drink in the morning or afternoon whenever you need it. It's a very cool product. It tastes great, helps so many people. It's been cool to watch people get, uh, really better after surgery faster than they could ever imagine. And people like yourself, as, you know, uh, traveling, you need blood flow because your body is so depleted and dehydrated. When we fly, when you're speaking, your voice is rejuvenated by having that proper blood flow in your throat. I mean, uh, as well as cognitively. It really opens up things for people that have some PTSD or some other anxiety and challenges, stuff like that. It's been really neat to watch. And here, uh, we've now had a million people that have tried Cardio Miracle and love it, and it's amazing. And I. I came on two and a half years ago just as a consultant to help my dad because he was already succeeding without me. And my brother works there as well. And my dad, after a couple of months, he said, hey, son, uh, I'd like you to run this thing, and I would like to just kind of step back a little bit. And so he's still the CEO. I'm the president, my brother's the VP. And then we have about 35 folks that work with us, and I'm just so thankful to work with them. And our real push and initiative is to say our promise is to help others, to embrace natural health. And there are opportunities to do that with Cardio Miracle. And my dad never had a quadruple bypass. Man, it's a crazy story. Like, he just. He just drank enough of this stuff that it helped him that much. And, uh, that's a pretty unique thing, and we've seen that happen with others, so it's Very special. Thanks.

Speaker A: I, I truly believe in it. I used to take, I was a Olympic caliber speed skater and pro cyclist and I used to take nitric oxide. It was beat formula and it was, it was touted by our coaches because they wanted us to increase our blood flow. Because obviously when you're sprinting or you know, you need the blood flow and the blood flow reduces your average heart rate during the high intensity and it makes you work out better. What I liked about your product is I didn't get any jitters or any weird feeling or aftertaste. Like I uh, literally I have it on my counter, I have the bulk container on my counter and I'll take a scoop in the morning and I'll take a scoop about 3pm and then um, when I'm traveling I like to pack it. So I end up, I know it costs a little bit more for the packets, but it's pre packaged. Um, and then I actually went on Amazon. Yeah. Yep. Just like the cardio package he's showing on screen right now. And then I went on Amazon and I bought um, portable protein, um, capsules. I don't think I actually have one. It's over in my bag. But it, it's um, it's got a measurement in it. It's about 6 inches long. And so I fill it up and so every, there's ounce markers. So all I have to do is pour it into the glass. So I know I'm cheap. I should probably just buy the packets. But I will tell you this. Anybody looking to, to get better health should certainly check them out. And the website would be@cardio Miracle.com. yeah, because I know I typed in cardio and I buy it from Amazon, but again, get it your retailer. Uh, but all right, so now you had to have leadership. You obviously had a promise. You just made a promise about that product. I want to shift gears for a second because when you ran it, we ran into each other at a recent conference. I was asking you how business was. You said, yeah, you know, it's kind of a little bit slow. I, I won't use the word blacklisted, but it's kind of a thing. And I said, well, what the hell is going on? Because if you guys don't know if you've never seen Jason, he's known for two things. One, amazing entertainment, but more importantly, transformational leadership. Like he, when he speaks. Because the, he's able to use the entertainment and his skills as a hall of fame speaker. He's able to really leverage everything he does. And so what, what I want you to think about, um, or, or what I want you to share is, uh, for the purpose of this, we aren't political on fortify, but at the same time, I think it's such a crime that audiences aren't benefiting from sometimes selecting you. Now I'm going to set this up a little differently. So I know, um, I'm an old white guy for those of you watching this and not, they're watching the podcast. And I can't tell you how many times I've been hired or booked. And then they'll call after I have a contract and say, look, you're going to keep the deposit, but we're changing the face of our conference. And I always go like, did I do something wrong? Did you know, did I have something on an episode? Like, and they're like, no, we're just changing the face. And I said, so, uh, do you mean like. And they, well, we're looking for somebody. And I said, oh, younger, black, female, military, lesbian, amputee. And I'm saying that politely here on this podcast. But they're like, yes. And I'm like, okay, well, you know, I'm not going to compete with that. I, whoever you pick, I'm sure is going to do a great job. But it always challenges me when someone makes a decision based on those things. Now what, what you're about to share, hopefully is, which is totally different, is you did some entertainment just at a conference, but because of the type of conference it was, you immediately got associated with it and it was like, pass, fail. It wasn't even like critical thinker. And I think that for the people listening to this episode, I think it's really important if you want to be successful in life, you have to be proactive, not reactive. You've got to be a critical thinker, which means you've got to be able to, to get feedback and analyze it, not just drink the Kool Aid that somebody gives you as the right way, that way. That means if you're looking at the news or the media or social media, you're not just spoon feeding an opinion. You actually understand what's going on. You take the time to be that critical thinker, that open minded, proactive, not reactive. All right, with all that said this long into the episode, if you're still with us in the episode, what the hell can we do to get audiences and organizations that really should be bringing you in? I mean, every conference that I'm going to, there's usually two or Three speakers. And they really need that, that strong kickoff and that promise. And the message you have is so amazing, but they're not necessarily considering you because of what happened. So I'm open. I want to try to get you booked. I believe in your message. What happened and how can we change it or what kind of conversation can we have that might help people understand the, uh, their beliefs get in the way. Like I tell people, if you have a belief that isn't serving you, it's time to get a new belief. Like, I'm, I'm much more spiritual than religious, but as you may know, I'm now dating Marilyn Sherman. Right, the hall of fame. And so Marilyn is very spiritual and very religious. So we've been going to church and we're going to a, uh. I wasn't going to say progressive, but I might be wrong. Christian church. But I love it. I love going. It's good. You know, we got out of the last sermon and it was about Noah's Ark and the whole thing. And she's like, did you get it? I said, yeah, big boat, lots of water. And she's like, that was not the message. And I said, I know that wasn't the message. I'm just telling you. I was listening. So I've been rambling and giving you a chance to think about your thoughts, but what do you think's happened and how do we change consciousness? So this isn't, uh, you know, just how do we get you booked? That's not the point. But what are you going to do to. How to help navigate that or is just. Do you think it's just going to take time?

Speaker B: Yeah, well, uh, I'm always curious about how this is going to come out, you know, in the way that I say it, because I've, I've said it only a few times, but I appreciate the way that you framed it. You know, I've been booked probably as much as anybody for the last 20 plus years since I started doing this. Whether it's the entertainment at the end of the night or the keynote speaker on Leadership in the morning. And it's been an awesome career. Uh, until 2024, I had never leaned into anything like political. I was always just kind of everybody, America's entertainer, if you will. Like, I could get on any stage and it's family friendly because I'm from Utah. So I say it's Utah friendly, Las Vegas quality, very small niche. And it's worked for me. And so what happened in 2024 is I got the opportunity to open for Tucker Carlson on his tour. Candidly, I didn't know really much about him. I knew that if I went on this tour and people found out, I might have some. You know, people complain a little bit. I didn't realize what was about to happen. And as I went on tour with him, because it went really well as the opening act and kind of the MC of the show. The next thing I know, I'm doing, uh, arenas around the country, and it was spectacular. And he had guests that were political that I had heard of before, like a guy named Glenn Beck, who I've always looked up to, but people like Charlie Kirk and Megan Kelly and Donald, um, Trump Jr. And J.D. vance. I mean, these were some serious guests, and it was the middle of an election season, and, you know, Ford, in our world, we have friends on all. All sides of the aisle.

Speaker A: Absolutely, we do.

Speaker B: And. And we love them and respect them, and I refer them, and they're my friends, and we rub shoulders and we help each other in the National Speakers Association. That's where it's at. And, man, it was such a bummer when, uh, it was. It was all of a sudden, you know, you're. You're canceled, or you're. You're unethical. I mean, even I had my own association tell me that people had sent in complaints of ethics violations by Jason Hewlett for being on those stages.

Speaker A: Yeah.

Speaker B: Which I find crazy. Right. Like, if it had been for Kamala and Joe, I'd have been on the COVID of Rolling Stone and celebrated. And that's what's so weird to me about this. What happened? And so 2025, I mean, I. I essentially couldn't get booked other, uh, than for, like, really free stuff. And that was a really different experience, you know, and we've tried really hard to get some clients, and it has to be a certain type of clientele that, you know, the CEO usually loves me. It's the. Maybe the HR director, the committee team that's like, hey, this guy's political. They think I. Because I've been on those stages that I must be. And that's just what it is. Um, last year, I didn't do myself any favors in trying to squash this out, because I then went on tour with Megyn Kelly after Charlie Kirk was assassinated, and I said, I think it's important to go do this. So, really, Ford, I feel it's important to do those things, to talk about freedom of speech, to be on stage and to give people an, uh, entertaining experience. I said nothing Political, ever. And I still essentially don't. But what I can tell you is I love everybody on the left. The right, the middle, the front, the back, wherever you want to go. I'm. I'm. I'm that guy that's sad to not get the opportunity to be on those stages as much as I used to. So I would love to come in and, you know, be a part of that with somebody. So thanks for even asking.

Speaker A: Well, I just think it's important. I think, you know, if anybody's listening to this, before you make any judgment, go watch his demo video, look at his message, do your due diligence. And I, I. I am a firm believer that people have short attention spans, and I'm hoping that, you know, they'll continue to find you and learn about you. I know that. Um, our colleague who's no longer here. Did you ever know James Ray?

Speaker B: Oh, yeah.

Speaker A: Yeah. So James Ray was a friend of mine, and I worked with him. And then, of course, for those of you that don't know James Ray story, he. He's recently passed away. So I can talk about it. It's gone now. But, um, James was a. Was a inspirational motivational speaker. He did these boot camps. He helped millions of people. But evidently, at one of his events. And I'm just paraphrasing, don't anybody bother to, you know, correct me on the details, because I was there. I. I remember the details. But basically, two people died, and he was held liable, and he went to jail. And so, you know, he took responsibility. He went to jail even though, you know, there was no physical wrongdoing on his part. You know, we're. We take responsibility for what we do, right? And so when he came out, um, you know, he was devastated, and he. We had dinner, and I said, look, you're just gonna have to rebuild the consciousness and let people know what you do. And he said, yeah, but, you know, they Google my name, and the. My mug shot shows up. I'm like, there's a lot of speakers that have been in jail that have mug shots like that. You know, Chuck Gallagher. I mean, we could just start throwing names out. Like, that's not the reason. And so I tried to help him, but he was just so devastated. It really took a toll on him because he meant well. And I think that that's why I'm bringing this up now is because, you know, I've had the opportunity to see both your leadership presentations, which are amazing. I've been an attendee in the room as well as the Entertainment, which is just second to none. So, you know, at the end, and I'm going to bring it up this way. In today's day and age, when AI is taking over everything and there's disruption, if you're a knowledge speaker, you're a commodity. All of our friends in NSA that are just smart are going to be obsolete within a year. They're not even going to be in the business anymore. The ones that are going to make it are the ones that have true platform skills, stagecraft, and can actually deliver a real message at a wisdom level. Because there's data, then there's information that's organized, and then there's knowledge, which means you can understand it. But if you, if all you have is knowledge, and those of you listening, if all you have is knowledge, you're obsolete. You better go back and retool those personal skills because that's, uh, what's going to be important when millions of people get laid off because of AI and disruption. Now, I speak on AI, but I speak on how to keep the human in the loop. So we're not about, you know, seducing by technology, but you have to go from data, information to knowledge, to wisdom. And when you listen to Jason speak, it's at the wisdom level. It touches your core because he's, he shows up so authentically, just like what he's talking about here. He said, look, I went on tour with Megyn Kelly. I thought it was a good message to speak about. And you know, our good friend Nito Quebene, it's the same thing from High Point University, you know, God, faith and country, you know, and he, he catches a lot of crap for High Point because at their school, at their university, and I have a degree from High Point because Nito was kind enough to give me one of the five honorary degrees in the last 20 years. So I didn't. Okay, I didn't go and earn all the classes, so let's let that go. But I'm very proud to be a, uh, High Point graduate. And so he's all about God, country and faith, you know, God, faith and country. Right. So it's, and leadership. And so I just think that, you know, I would, I would, I would just say don't participate. Another good friend of ours, Randy Gage, and, you know, he gets a lot of heat for what he does. Um, he's very outspoken. People either love him or hate him. Uh, he, he's openly a gay man. But doesn't, that doesn't matter. But the point is, there have Been have been groups that were like, I don't want to hire him because he's gay. I'm like, get over it. Look around your office. I guarantee you, within the shout of my voice, There's 10 gay people. Who cares. Like, nobody cares. Get over it. I mean, when I say nobody cares, what I'm saying is it's not an impact on whether you can do your job or whether you're a good parent or. Or whether you're a good person. I just want to clarify so I don't get canceled all of a sudden saying the wrong shit here. Uh, I'm really in trouble here. I better stop. But what I would say is this, and I'll get it back to you, Jason. So, you know, at the end of the day, what's important. What's important is changing people's lives, giving them tools and resources that they can make an impact. And you absolutely do that. So I would just say, well, I was getting back with the Randy thing was during the pandemic and, uh, earlier during 2008. And I've been running Randy's business since 1994. So I've done all of his books, all of his products. We've done millions together over the years. But there's a niche that loves him, and there's a niche that just thinks he's the Antichrist. But if they actually took the time to listen, they'd realize he's not. It's the same thing with Tony Robbins, right? Some people think, oh, Tony Robbins is terrible. And we've heard the stories behind the scenes. You can say the same thing about Les Brown. I worked with both of them. Les Brown I managed for three years. Les is not a perfect individual. There's a lot of stories behind the scenes there. But his message still resonates, still transforms people lives. So I would just say, if you're listening and you even are in earshot of anybody responsible for a conference, at least check Jason's demo video out, check his website out. Look at his message. It's not political. That's why when I got him on the show in the green room, I'm like, how's it going? He said, yeah, man, I'm still struggling with that. But I think doing this podcast and doing more and just, again, being your authentic self, because when I think again, especially with your brand, the promise, I think we. I think we've already covered that. You're already authentic, right? There's no BS here. Um, and that doesn't stand for bullshit. That stands for belief. System. Um, so anyway, I know I rambled a lot, but I would just say that when it comes to making an impact and going in the future, AI is going to take so many jobs that you're going to need to learn those people skills and those leadership skills that they aren't trained with. And most of those people that did blacklist you, they're not critical thinkers. If they were really critical thinkers, they would have taken the time to really look at the impact, but they're scared because of the culture that they've allowed to get created in their organizations. That's my two cents anyway.

Speaker B: Man, that's so cool. I love what you said. And, you know, with the AI thing coming in and promise and all that, I, I started a show, actually, because of the interim of having less gigs than I'm used to, I started a show online and it's at, ah, 3 o' clock mountain time on Thursdays. So I, I just recorded it recently here and, and we go live. But then it's also my podcast now. Why am I sharing that? Because when we first started it, we tried everything AI with it. We created characters that could introduce me. We created all kinds of different things that were. We were trying to do B roll at the same time as I was talking and it wasn't making sense. And eventually after watching it, uh, and critiquing it, we realized that the AI was hindering us with the, uh, B roll and the characters and instead helping us mostly with just getting my thoughts together in content and making it really fly. And so it's now a beautiful show. But, man, it's way more like Mr. Rogers than daft Punk because it's like I'm just sitting here talking and I'm sharing about. It's called the Jason Hewlett Show. Lots of F words. Faith, family, freedom, fitness, fatherhood, you know, those types of things.

Speaker A: Those are a lot better F words than the ones I got in trouble for. Those are good.

Speaker B: And I, I play the piano, I write music that I play. I mean, it's just a fun thing. And I just figure, you know, the best way to keep the promise is to continue to put content out there, to continue to spread joy in the world. You can only really find negative news. So I'm the place that you can come to for something to think about that's going to lift your mind instead of bring you back into the sourness of all that's happening around us. And that's my mission, that's my purpose, and that's one of the reasons why I speak on the Promise.

Speaker A: Yeah, I think that's great. And again, for those of you watching live, his. His website's been on the whole time, the podcast. Jason Hewlett. Just Google him, check him out on LinkedIn, connect with him, leave a positive him. Check it out. Now, I'm just curious, do you have any new books coming out or anything new coming out that people can. Can consume? I know you've got your podcast, and certainly they could bring you in to speak. What else are you offering?

Speaker B: That's very kind of you to ask. I. I have my book, the Promise to the One, which is essentially, what's your promise to yourself? It's on Amazon, came out in 2020. It's a. The people that have read past chapter one love this book.

Speaker A: All right, good.

Speaker B: And so, uh, that's really the only thing that I've had of recent, but we just put together the workbook that is accompanying that, and that will be launching on Amazon any day now. So I'm very excited about that. It's a very in depth workbook that goes along with each chapter of the book. So there's some massive takeaways. My favorite is chapter two. It's called the ICM UM Process, which Stephen Shapiro and I put together when we're hanging out in Vegas and trying to come up with a way for me to. Instead of just saying, hey, what's your signature move? What makes you unique? Now I give them a process and say, icm M is the way to discover it. Identify, clarify, magnify. Identify your gifts. Clarify with others what yours are. Then you can magnify your promise to the world. Man, this has transformed so many teams and so many leaders. And so with the workbook, it's exciting. There's things like that all throughout it. So that's really the next big offering, outside of just, you know, telling people about Cardio Miracle wherever I can and spreading joy whenever I get on a stage.

Speaker A: Well, this episode has been sponsored by Cardio Miracle. You can check it out on Amazon, uh, because I'm a. I'm a fan for that. No, uh, sponsorship needed. All right, so I'm going to ask you a couple questions about this. Again, it's my show. We can cover whatever we want. I'm going to suggest you don't call the Workbook. I'm going to suggest you call it an action study guide.

Speaker B: And I like that.

Speaker A: And will you decide? I mean, it might already be printed. Now, your book, the. The Promise, is it already a, um. Is it Already? Is it print on demand or how did you print it?

Speaker B: It's um, it was published through sound wisdom and they're the ones that have all the, uh, they're the ones that have all the rights to Napoleon Hill's works. And so yeah, that's where it's at. But I do own the rights now and so I can do other printing. What are your thoughts?

Speaker A: Okay, a couple things. One, why uh, don't you turn it into a video course or just a bonus video? Two, are, uh, there QR codes in it where they can go read the book, read chapter one and then go get something?

Speaker B: I don't think we did that in this book. We did it in the prior one. So. Yeah. You still like that idea?

Speaker A: Well, here's why. When you sell the book on Amazon, you and I don't get the customer data, right? I've sold thousands of books on Amazon, but, but you don't get the customer data. So it's really important with for an author, especially if you're doing a print on demand, all you have to do is remake the master or redo one page. Like you don't even have to change the spine or anything else. You just re upload the inside pages file and then every book because it's print on demand, uh, the next book who someone buys, it'll be the right, like if you change your address or something. But I'm going to recommend a bounce back, a QR code, a link in there with something so compelling that while they're reading the book they have to go get it. Now if it's the study guide and you're selling it on Amazon, you might tell them to go to Amazon and get it. But I want them to go to your website, forward slash the Promise or whatever where they can get a video from you. You could do it this afternoon, like turn on your camera and just say, hey, thanks everybody for getting my book on Amazon. Now here are three questions that I get asked most frequently about the book. There's a lot of great insights in the book, but let me share one that you need to adapt today. Get your pens out. It's called ICM M. Now there's a lot of formulas going out there, but the reason we came up with ICM or the reason I did is because it allows you to quickly identify, clarify, and what was it? What would uh, say the three things that I was. And magnify, Magnify. So you can just do the video and then say now share this video with those you care about. And then when they share the video with the process, then it ends up going to more people. The video becomes a lead magnet for you, but you're building your list. So the best way to market is to. Well, there's four things as a business, as you and I as thought leaders. Uh, I call myself a thought leader lightly. I'm not a celebrity speaker, I'm an expert speaker. There's a big difference. But I'm a very big following. I run a seven figure speaking business so I feel competent in saying these things. And what I would say is there's really four things that you and I are trying to do. We're trying to expand our influence so we can make an impact. We're trying to build our lists which are our mailing list, our email lists and then our following on social media and then we're trying to get leads for our, the things in our revenue model. So for me I have speaking, which is uh, keynote speaking, corporate and association and I do my own public events. I do high end consulting that starts at 15 to 20 grand and goes up from there. Then I have uh, all kinds of consumable DIY products, whether they're books or masterclasses or video courses or learning management systems, but it's the content that's packaged. And then I have an agency that's done for you. So I have the DIY stuff like you and I do and then I have the done for you. When people say well we just don't want to do it, you just do it. Right. And then I have joint ventures. But what's really important about us as thought leaders and what I keep talking about to my high end clients and to my guests that are experts like you and I and is we really have to up our game because again I'm going to, I'm going to go back to this and turn it back over to you get. Having knowledge is not enough anymore. You have to have that wisdom or that insight and people are still going to want that. People. And you're so great on video. Your style is so authentic and so warming and, and your entertainment value is so cool that I just think that if you put a blurb in the book about a video or a bonus, everybody's just going to go get it. And now you're building the list, now you're getting the names of the people that you know bought the book and that allows you to keep and build a relationship with them.

Speaker B: Man, I, I uh, feel like I just got a 20 grand worth of coaching, maybe More. I'm just very grateful for those thoughts. You know, I remember the first time I met you, it was watching Randy Gage at an NSA workshop. And I had heard about Randy because of the MLM markets, and I'm from Utah, and. But then, man, when I saw him speaking, and I think he had just lost a bunch of weight and he looked great, and he was up front in this, you know, just like, in your face. And I was like, this is my guy. Like, this guy's incredible. And then he. He's like, hey, you know, Ford runs everything for me. And I'm like, who's Ford? And then I find out who you are. I mean, man, you're. You're so freaking good at what you do. You're appreciate. You are an absolute thought leader. You are such a major player in making some of the most successful speakers better. I mean, because you understand how to do it on stage and how to do it well off stage. You're just. You're just a nice confluence of both. And I, I know that, you know, on stage and off stage, your harmony is your integrity, and I appreciate your ability to be that kind of guy. So thanks for those suggestions. That's absolutely now on my to do list.

Speaker A: I'm going to give you one more thing. I'm going to. I'm going to hit my little yay button for the, for the accolades. And for those of you still with us, hey, we're just doing this. I'm going to ask you one more thing. Now, full disclosure. Here's how I use my podcast. My podcast is a prospecting tool, okay? And I'm. This is a live podcast. People are listening. My clients will be listening to this. It's okay. But, uh, I end up interviewing the CEOs of organizations and brands to tell their story, to build a relationship. Because I can get a president of an organization on a, uh, podcast for 30, 40 minutes, get to know them, find out their successes, their failures, they reveal a minor flaw, and I'm able to prospect them during the podcast, which is still delivering value. I mean, ultimately, yes, I'm delivering value to the, uh, to listeners, the viewers and the readers. I'm able to. To deliver on whatever the promise and the premise is for my marketing. And I would have said that before your book, because I've always said that in marketing, you know, the promise has to match the premise of what you're doing. They have to be in alignment. You can't have one promise and then bait and switch, right? So I do this podcast and Now I've had all the CEOs. I get 100. I mean, I had the, the president, um, um, of Marvel Studios that took the company from 300 million to 4 billion. He shouldn't have been on my show. Like, if their PR department would have done any research, they would have said he's got a hundred thousand listeners. Like, I'm not Mr. Beast. I'm not um, you know, Lewis Howes who's got millions of people, but I am able to use that. So all I'm going to say is maybe one thing you could do is you could interview, um, an association president about if you know that they're all about commitment and you could say, look, my brain is about the promise. I'd love to hear your story of how you're using commitment with your association members to have high integrity and then prospect them. I'm telling you, it's the best tool for building my list and prospecting. You're always delivering value now. I do, I do a combination. One of the reasons I had you m on. I'm not trying to get hired. Well, okay, but if Cardio Miracles put a conference together, let me come to Salt Lake City. I wasn't even thinking that till just this two seconds ago. I really was. I wasn't thinking of that. I just thought of that. But so I have a combination of experts and friends like you that are, you know, my colleagues. And then I have the CEOs, like I had the, the CEO, Snap Fitness, he had to reschedule. I just had Little Caesars, um on it. I've had Subway and Orange Theory and Ace Hardware and I mean I could just start naming names and huh. You can see them on my website. But these are people who didn't know who I was. They knew because of the association to the other people who I've interviewed. And now I've got past the tipping point where now, when they see who I've interviewed now it's an ego thing. Now they're like, well, if he was on I want to be on. So now they're actually soliciting me to be on the show. And I just, I have to chuckle when I, I get these presidents like Little Caesars, just had them on my show. They've got 6,000 units. They've been in business 67 years. And, and they were so grateful to be on my show. And I'm thinking, I'm going to go have some Little Caesar's pizza later. Right? You know, so I, I would say for you, you know, just do What Randy said, I choose not to participate in the drama. I choose not to listen to their opinion. Randy used to tell me that if I sit in the middle of the road, I'm going to get run over. He said, be convicted, have your values, be ethical. Not everybody's going to agree with you. Unless used to tell me, because I managed Les Brown's business for three years, he'd say, somebody else's opinion is not your reality. You know what? They. They can have their opinion. It's not your reality. Life is too short. Um, as I record this today, there's a guy that I played poker with for 25 years. His last day is today. He's in hospice. He's probably dying as we record this episode. And I played with him for 25 years. He can't take his millions with him. He can't. You know, he. You can't get. You can get more money, you can't get more time. Right? And so I'm just grateful that you have cardio Miracle, that you're so authentic and you're so entertaining. I just can't wait till I'm on a stage with you where I can be in the audience again and cheerful.

Speaker B: Dude, you're so amazing. Thank you. And, yeah, cardio Miracle. We've. We've only done an event here or there, but, yeah, absolutely. In fact, I'm putting together a couple of Vegas, uh, shows, potentially, where I'll come and perform, and it'll be a cardio miracle event. I would love to have you.

Speaker A: I'm in Vegas. I'll just come and I'll m. Sell books in the back of the room. Like, let me know what to do. I'm. I'm here.

Speaker B: You're awesome. That's so cool. I. I love your. I love your success stories. I love how much you help everybody. Thank you for reaching out. And you have reached out to be like, hey, how can I help you? Uh, I don't get that from very many people, man. I mean, I get people saying, hey, can you help me? And I'm like, sure, you know, I'll read your book and do a testimonial. But, like, how many people reach out and say, how can I help you? And you said, I can help you by having you on my podcast. And I was like, what? A student?

Speaker A: Well, and it does. I mean, I do have. I have franchise brands, franchisors. I have a lot of entrepreneurs, a lot of small business people, a lot of staff people, too. A lot of association members, because, again, I. I pretty much cover the topics of business growth and leadership. Anything having to do to stop overcome, uh, their top challenges. Well, Jason, thank you so much for, for being a featured, uh, guest today.

Speaker B: What a joy to be here. Thanks for having me. And I hope everyone enjoyed talking about how we can keep the promise because it's a powerful concept to imply into your life and your family and your world.

Speaker A: Awesome. All right, everybody, thanks for sticking with us in this episode and turning into Fortify Live, where we're all about accelerating your business growth. Until next time, keep innovating. Go get some cardio miracle. Keep growing and keep fortifying your success.

Speaker C: Thank you for tuning in to Fortify Live. Make sure to like, comment and share this episode on your favorite social media platform. And don't forget to subscribe to the Business Growth show podcast, available wherever you get your podcast streaming fix. We air weekly at 11am Central Time, so until next week, keep pushing the boundaries and never stop growing.