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Why Deep-Tier Visibility is the New Competitive Edge in Food

Food Tech Talk · 2026-03-31 · 29 min

Episode notes

How can a brand truly trust its supply chain when most only have visibility into their Tier 1 partners? Join Katy Jones , CEO of Trustwell , as she welcomes Justin Dillon , CEO and Founder of FRDM AI , to discuss the critical transition from the Information Age to the Intelligence Age. Justin explains how FRDM AI uses data signals and behavioral psychology to help global brands see through the "web" of suppliers to uncover hidden human rights abuses, child labor, and sustainability risks that traditional audits often miss. By moving beyond the "information" of the past and into the "intelligence" of the future, companies can now use AI to determine which risks are actionable and proximate, effectively "coding" ethical transparency into their core operations. The discussion delves into the "rolling thunder" of global regulations and import bans that have made multi-tier visibility a financial necessity rather than just an altruistic goal. Justin and Katy explore why the old myth of a "secret" supply chain is dead, and why a visible, trustworthy network is now a brand's greatest competitive advantage.

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