Fixed Ops Roundtable · 2026-06-22 · 22 min
Karl Murphy is the CEO of Spiffy, the leading mobile service operating system built specifically for automotive dealerships. With over 12 years of experience transforming how dealers deliver service outside the four walls of their shop, Karl has become one of the most sought-after voices in fixed operations - helping dealerships scale mobile programs from a single van into multi-asset, high-margin revenue lines that run with the precision of a software company. His clients include some of the most forward-thinking dealer groups in the country, and the results they're producing are quietly rewriting what's possible in fixed ops. Register for the upcoming Fixed Ops Roundtable Event What we discuss in this episode: Mobile service has been talked about for years. Most dealerships have tried it. Few have scaled it. Even fewer have made it genuinely profitable. Karl Murphy has watched every version of this story play out, and in this episode, he breaks down exactly what separates the operations that stall from the ones that are now generating serious, repeatable gross profit from vans that didn't exist in their service drive two years ago. What's working.
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