Fireside chats without the fires · 2021-12-22 · 30 min
Amanda Malach joins Neal Topf on today’s episode of #spotlightonthebusinessofcx. In the limited podcast series, Fireside side chats without the fires brings together thought leaders and experts from the world of investment and finance to share their knowledge on how important it is to align any CX projects to the company’s bottom-line. Amanda Malach is one such expert. She shares her thoughts on how you can make the CFO your BFF. Through some simple to use strategies that anyone can put in place today, Amanda demonstrates what are CFO’s looking for when it comes to CX. Amanda shares what annoys CFO’s and how to get into their minds, so that you know what they are thinking. This technique is extremely helpful when you are thinking about pitching your latest and greatest CX idea! Amanda discusses with Neal which metrics the CFO cares about (we won’t spoil this), what time to cash means and why that is important to the CFOs. As the podcast draws to a close, Amanda takes a look into her crystal ball for 2022, and gives some thoughts as to what may be happening in the very near futu
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