FiredUp! · 2026-07-09 · 34 min
With many corporate leadership teams issuing a strict mandate to integrate artificial intelligence across every business function, marketing and PR leaders are facing a tough operational question: Where does AI actually drive efficiency, and where does it create massive strategic risk? On this episode of FiredUp!, we take a practical look at how to rank your public relations workflow from low stakes to high stakes. We address the risks of over-automating your communication channels, how to properly apply human judgment and workflow automation, and more. This week, episode 139 of the FiredUp! podcast is about if you can outsource PR to AI! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners - get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution. In this episode of the FiredUp! podcast, the Firebrand team shares where AI makes sense in a public relations workflow and actionable steps you can take right now to avoid losing credibility by using AI for too many PR functions.
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