The First Treasury Hire: Jessica Siu on Scaling, Storytelling & AI

Episode notes

What does it take to stand up a modern treasury function - solo - at a global company fueled by M&A? Jessica Siu, VP of Treasury at Authentic Brands Group (ABG), shares how she’s building treasury from the ground up. With global icons like Reebok, Champion, Nautica, Lucky Brand, Sports Illustrated, Forever 21, David Beckham, and Shaquille O’Neal under ABG’s umbrella, she’s focused on building scalable treasury infrastructure to power the company’s rapid expansion and global partnerships. Listen to this episode to hear how she designed a strategic rollout plan, prioritized quick wins, and implemented a lightweight system with Trovata to manage complexity at scale. Jessica also explains how treasury can support broader AI initiatives across the business - from driving clean, structured data to integrating with the larger finance tech stack. Whether you're navigating growth, M&A, or looking to modernize your tech, Jessica’s story offers a practical roadmap for building treasury with long-term impact.

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