#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

Episode notes

Humanisation in B2B marketing almost feels like a buzzword. But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. In this episode, learn what breaks through the slop, and what B2B customers now want to see from brands: Not just photos of your team on your 'About Us' page, but human soul, artistry, and love. Hear from Deema Tamimi , VP Marketing at The Brief , who recently undertook a rebranding project that was fuelled with humanity.