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Index/Marketing/Finite By Clarity
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#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global

Finite By Clarity · 2025-05-26 · 35 min

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Topics in this episode

B2B marketingB2B SaaSacquisitionsB2B Acquisitionsmergers

Episode notes

After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva , a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whether you’re facing an acquisition or just curious about what happens behind the scenes, tune in for real-world insights and honest advice from someone who’s been there. The FINITE Podcast is sponsored by Clarity , a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
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  • Episode 60: “Startups Are Hype Machines” | Carta’s Peter Walker on Angel Exits, SAFEs, and AI-Age InvestingThe Diligent Observer Podcast · on acquisitions86 / 100
  • Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
  • Growth lessons from Darren Chait (beehiiv CMO /ex-Calendly)Demand Geniuses: Revenue-Driven B2B Marketing · on B2B marketing85 / 100
  • How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100

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