#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

Episode notes

Bruno Bertini , CMO at 8x8 , shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!