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Index/Marketing/Finite By Clarity
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#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

Finite By Clarity · 2024-06-24 · 26 min

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Topics in this episode

B2B marketingB2B SaaSMarketing transformationB2B marketing leadershipReinvention

Episode notes

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!

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