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Index/Finding Peak w/ Ryan Hanley
Finding Peak w/ Ryan Hanley artwork

AI Isn't the Moat in 2026: How Marketers Win with Skills + Context

Finding Peak w/ Ryan Hanley · 2026-08-11 · 1h 9m

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Topics in this episode

AI marketingContext engineeringAI workflowsryan doservs code ai

Episode notes

I help founders & executives generating more than $10M in revenue find their Easy Mode. Start here: Watch this episode on YouTube: AI access is not the advantage anymore. Ryan Doser makes the case that the real marketing moat in 2026 is expertise, context, and distribution. The model matters, but the model is not the business. Ryan brings a useful anti-hype posture to a category packed with fake automation demos and borrowed confidence. We talk about why frontier models can be overbuilt for normal knowledge work, how cheaper open or alternative models can fit the job when you provide strong context, and why generic “tell AI to do it” advice breaks once the work gets messy. The practical path is cleaner than the hype. Define the bottleneck. Build a context vault. Create granular skill markdown files. Treat those skills like SOPs for agents. Run the work in a space like VS Code where instructions, files, examples, and outputs can sit together without turning into a junk drawer. Ryan also explains how he pairs different models for critique, keeps skill files narrow, and learns from failed experiments without turning every mistake into another tool subscription.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Jeff Dean: The 1% Rule for Building in AIY Combinator Startup Podcast · on Context engineering98 / 100
  • Why Scott Brinker Says AI Can't Pick Your Tech StackMaking Sense of Martech · on Context engineering87 / 100
  • We Are Worth More Than Our .md FilesContent, Briefly · on AI workflows77 / 100
  • The context engineering playbook (Claire Gouze)The Analytics Engineering Podcast · on Context engineering75 / 100
  • 812 | AI Agents Change EVERYTHING in 2026 (And Most Marketers Aren’t Ready) | Scott BrinkerConquer Local Podcast · on Context engineering69 / 100
  • Opus 5 vs The Hype Cycle | Unbiased BreakdownThe Programming Podcast · on Context engineering68 / 100

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