Exploring Growth · 2026-03-09 · 35 min
In this episode of Exploring Growth, host Lee Murray sits down with with Scott Desgrosseilliers, CEO at WickedReports.com . Scott explains how marketers can move beyond channel-first thinking and instead focus on attribution-driven strategies that reveal what’s actually driving results. They discuss how to simplify complex marketing data into clear, actionable insights that help teams confidently scale winning campaigns, optimize what’s working, and eliminate underperforming efforts. Want to connect or recommend a guest? harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee - Scott -
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